Can Customers Turn Back To Normal?

And Jingdong with the aura of listing. Alibaba Compared to the crazy growth of the customers have long been out of the mainstream business camp. It has been 3 months since the founder and CEO of the year August launched a dedicated shirt with a dedicated shirt, but the product has not yet achieved the desired results. However, last Friday, all guests would experience the first opening line of the Gan Jia Kou building, and the hot passenger flow made a new dawn for everyone who was hardworking.

Harvest surprise

　　 Van guest The first offline experience will be a joint effort with the Beijing E-Commerce Association's "click consumption" and the Beijing brand community department Gan Jia Kou building. Chen told the Beijing Commercial Daily reporter that he did not attach much importance to the experience of the offline experience. The company initially wanted to bring several clothes to show. In fact, there is also not too much emphasis on the Gan Jia Kou building. Because the product exhibition area was placed on the two floor of the shopping mall, a remote area with a lower level than the supermarket.

However, on the first day of 16 hours, Chen found on micro-blog that the experience of everyone's customers drying out was very popular, and there were more than 200 single spanactions, which made the old age excited and decided to experience the scene. "On-site staff introduction, our first batch of customers is shopping guide, I think this is the best recognition, is the spanformation of all customers in a year." Chen said that shopping guide is more familiar with the quality of products than ordinary customers.

Although this year and his team have been emphasizing product fabrics and processes. Although shirts and other products poured great energy, but not good sales results, it is still difficult for all customers to return to the mainstream business camp. Chen said the unintentional experience of offline activities really surprised him. In the future, more experience will be held in the mall.

Turning around

It's more than that. At the press conference on the day, including Wangfujing Traditional stores such as department stores were throwing olive branches into old age.

Seeing the popularity of all products in the store and listening to the old age of Internet thinking, Han Jianguo, general manager of the Gan Jia Kou building, told Chen that he hoped the two would talk about cooperation in detail. "Entry fee and deduction point are not a problem." Han Jianguo's phrase dispelled the concerns of brands in shopping malls. The person in charge of the Wangfujing department store is also about the old time, hoping to promote a high-level interview.

In the spring tide of the electricity supplier, the frustrated customers have been sparked by a brief experience meeting with the eager to spanform the traditional enterprises. As we all know, the days of traditional retailing are really tough this year, thanks to the industry dilemma and the impact of e-commerce. The O2O that electric business enterprises are now keen on seems to give traditional enterprises the opportunity to revitalize store resources, but the trend of electronic commerce platform is becoming more and more obvious. But the Internet brand has given the traditional retail a shortcut to differentiate.

Once a brilliant guest, he hit the tide of O2O when he fell to the bottom. It can be said that we have lost everything.

Back to the right track?

"From the current word of mouth users, customers have seen the changes brought about by high quality. Everyone is on the right track. " Chen believes that the most troublesome thing this year is to reverse word of mouth. It should be said that Chen and fan do not lack Internet thinking. But in the O2O tide, whether the cooperation with traditional retails can help customers return to the mainstream of the market is still full of challenges.

For example, the training of the shopping guide, this temporary serve as a salesperson's customer service, when picking up goods will be wrong, such as the cost of landing. Chen also admitted that the short-term temporary landing experience, the corresponding cost can still be borne, the right to be marketing costs, but the cost of experiencing shop under the long term opening line is too high.