Zhou Chengyu: Luxury "Pragmatism"

JustinZhou, Chinese name Zhou Chengyu, international jewelry appraiser, general manager and brand partner of FANCYCD Greater China, graduated from the leading university in the United Kingdom, University of London, master of business economics. During his study in England, Justin often appeared in London's major auction houses. As an international jewellery appraiser, he knew the ins and outs of rare precious stones and top diamonds. 7 years ago, JustinZhou had a deep friendship with Queen Victoria's jewel family successor at an auction of top jewelry in London's Sotheby's. And this jewelry merchant who provides first hand colored gemstones and colored diamonds to the royal family in the United Kingdom, Saudi Arabia and the Middle East has a unique complex of Chinese history, culture and art. He expressed his wish to Justin for many years, bringing the top jewels to China, so that the top quality rare diamonds and precious stones that were once owned by the royal families of various countries could adorn the good quality life of Chinese distinguished guests. And then there was -FANCYCD, China's first luxury jewelry Club 6 years later.

The treasure garden, located in the CBD area, is quiet and elegant, luxurious and luxurious. The Vitoria style jewelry, with its soft and white tone, is colorful and full of lines. Weird flowers, mythical birds and classical relief embody the theme of jewelry design. These are all FANCYCD's "spiritual symbols" - Queen Victoria, who also made a great contribution to the royal family in 1837, making FANCYCD start to serve the royal family and provide the best jewels in the world. This is the reason why FANCYCD is the best jewel in the world. Let's take a closer look at Mr. Zhou Chengyu, the owner of the garden, and share his "jewellery business".

　　 Reporter: FANCYCD is a model of high grade jewellery from Britain. The design followed the Vitoria jewelry style. Has there been any change in localization when introducing the Chinese market? Do Chinese customers have certain preferences in the choice of design elements or gem types?

Justin: our products are divided into two parts, one is finished products, the style is mainly Vitoria jewelry style, and there are Chinese elements in the design. For example, before the guests bought the Phoenix and fly in the brooch, other customized parts of the products will be added to Chinese elements according to their preferences.

　　 Reporter: FANCYCD as the first high quality jewelry private club in China, what are its unique features? What personalization can customers enjoy here? Consumption experience ?

Justin: unlike the jewelry store or independent retail jewelry store in a large department store, FANCYCD displays the most innovative, comprehensive, most valuable carats of top color diamonds and coloured gemstone jewellery Series in the form of private clubhouse. In the customer's scheduled time, the senior jewellery ordering manager will carry out one to one service and will not be disturbed by other customers. VIP Any personal information about customers will be protected, and customers' fine preferences on color, type, style and collocation of high jewellery will be permanently recorded, and will be updated at any time according to the requirements of customers. These customers are not able to experience in general consumer places.

　 Reporter: customized in Clubhouse Jewellery What are the approximate processes?

Justin: if we customize it, the general guests will ask for the stone they want, and we will find a satisfactory collection level stone in the shortest time. At the same time, referring to the requirements and expectations of the guests, we will also give advice on the design of the guests and timely convey to the British design team and the Italy senior jewelry studio, because each conceived requires a lot of preparation and design sketches, and then through the manual process of seiing, cutting, carving and inlaying, so a perfect jewelry works will take a long time. But we will guarantee the fastest speed and provide first-hand mineral resources.

　　 Reporter: what do you think of the private custom of high grade jewellery?

Justin: for high-end jewellery, I personally feel that its value is not a luxury, nor is it a brand. The most important thing is a cultural heritage of history and family. The value and significance of royalty and celebrity jewellery handed down over centuries have been immeasurable, and the appreciation space of auction houses is also the largest. Private custom jewelry is now a new collection hotspot. The jewellery chosen by advanced custom jewellery is relatively scarce, and its design and technology are exquisite. Although small, it has high value and great potential for appreciation, and more importantly, it has cultural and aesthetic penetration. It is very suitable for collection and family culture inheritance.

　　 Reporter: what kind of domestic? Customized demand Are there more guests?

Justin: some of them are guests who have marriage needs. Guests will prefer to customize something unique, with commemorative meaning and value. There are also jewelry collectors, male and female, who love to collect rare species of gemstones, natural gem varieties, and common but relatively high quality color or color diamonds.

　　 Reporter: I have noticed that in some activities, you will wear some jewelry yourself. FANCYCD is also the first brand to develop male jewelry in Asia. Can you tell me what you think of men's jewelry? Are there any suggestions for choosing jewelry men?

Justin: jewelry is not a patent for women now, and men can also own it. Although the products of FANCYCD are mainly Vitoria style, many products are targeted at male consumers, and brands are also the leaders of men wearing jewelry trends. Many stars, such as Nicky Wu and Peter Ho, have also published FANCYCD jewellery movies, which can be said to be favored by many male customers in a short time. With the suggestion of collocation, people feel that in some banquet occasions, men's costumes are usually single, often concealed by the brilliance of women's sexy costumes, and wearing Cufflinks of course is a good choice. But because of the concealment and universality of cufflinks, people often feel that they lack bright spots. 而專為男士們設計的造性別致的胸針或者鉆石手鏈則是吸引眾人眼球的法寶(比如FANCYCD的神鹿胸針，花意襲人胸針或者鳳凰于飛胸針，都很適合出席重要的活動來進行佩戴);另外，在寶石的造型上，則可以嘗試一些“男性切割”比如，祖母綠切工，公主方切工...設計元素上選擇一些較為中性的題材，比如，在FANCYCD的產品中，美鉆花環戒指是個人比較中意的，主石為5.41克拉的祖母綠切工黃鉆，周圍配以植物的綠葉造型，男女均可佩戴，更有意思的設計是，這款戒指的戒圈部分，從下往上有一個小小的傾斜角度，這樣的細節避免了“夾手”的問題，佩戴起來貼合度更好，更舒適;這也是高級定制獨有的優勢。