Aging Accelerates Consumption Demand In Garment Market

In recent years, the consumption population in China is aging.

Consumer groups and new consumer groups will occupy an important consumption position. These two consumer demands all need attention from home textile enterprises.

Some media pointed out: Nowadays, there are numerous home textile products for young people. However, there are few home textile products aimed at aging consumers, which is a huge business opportunity left by home textile enterprises.

Shishi's clothing enterprises have developed and expanded over the past 30 years, and have merged all the products of clothing category. They are available in men's wear, women's wear, children's wear, formal dress, casual wear, trousers, skirt, underwear, jacket and even neckties, shoes, hats, bags, belts, wedding dresses and so on.

There are many kinds of clothes, and the children's clothing brand in Fung Li, a famous Chinese children's wear Town, is also leading the fashion industry in China.

However, the brand specifically targeted at the elderly consumer group is really hard to count.

There are foreign media said: Shishi many wholesale markets are more fashionable goods, unique style, rarely the same, so many businessmen regard Shishi as the "fashion fashion circle" that can not be missed.

When Shishi made fashion fashions, did he take the fashionable vision to the old people's group?

In fact, the elderly need fashion as well.

Scientists have found that people's pursuit of happiness is inherent in their instincts.

Nowadays, people's demand for consumption is not "what you can do for me", but "how can you make me happy?"

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In order to make the elderly happy, we should study the preferences of the elderly.

For example, when winter comes, old people are more afraid of cold. But they do not want to wrap themselves up in a heavy and clumsy way, but the old people can not match the young people.

Can clothing brand be designed to make clothes that are not expensive and cold resistant? This should be improved through design.

Enterprises should not only pay attention to the external things such as fashion and color, pay more attention to people's livelihood and pay attention to the needs of consumers in life. For example, children's home textile products, children love to quilt, can children's home textile brand be improved through design?

Insiders say that ZARA's business philosophy is what consumers do if they want anything.

It is learnt that the wall of ZARA headquarters has written two sentences. One sentence is: we do not do the best looking style, we only do the best selling style.

The other is: no prediction, only countermeasures.

It's as simple as what guests want to do.

ZARA's business philosophy is worthy of reference from Shishi garment enterprises. There is a very clear saying: it is the demand that exists in life.

Real demand.