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    Roley Home Textiles Accelerate Investment And Acquisition Pace, Annual Performance Growth Reached Two Digits.

    2014/12/11 11:21:00 31

    Home TextileInvestmentMerger And Acquisition

    Roley home textile on Monday afternoon held a strategic cooperation signing ceremony with the Grand Park network, the scene was informed that Roley

    Home textiles

    The investment scale of Tai Po network reaches tens of millions, and its shareholding ratio exceeds 10%. It has become the third largest shareholder of Tai Po network.

    The company executives said that the cooperation was the first investment project since the 2009 launch of the home textile company, and the company's investment and merger began.

    Next year, the company will link up capital to create the home ecosystem of lore.

    * * "putting more enterprises in the industrial chain into the ecosystem" * *

    Why do we choose the big Piao net? Luo Lai home textile executives said that it is mainly looking at the Internet gene of major Po, and the two sides can cooperate deeply in big data processing, information integration, supply chain and so on.

    Great wisdom news agency understands that there are performance commitments in the agreement, but obviously both sides emphasize the significance of strategic cooperation, not pursuing short-term profits.

    Tai Po network is a leader in its subdivision field, but it is not yet fully profitable, and its annual sales scale is not over 100 million.

    Prior to this, Tai Po network has been invested by many well-known venture capital institutions such as Ding Hui venture capital.

    The Luo Lai home textile shares a big Piao net, indicating that the latter has won the double favor of venture capital and strategic investment.

    Strategic investment focuses on the users of the park and the high quality, as well as the healthy and stable business style, while venture capital is optimistic about the good prospects of the big park mode in the future.

    Tai Po is the first domestic company to focus on safety home textiles.

    brand

    Wang Zhiquan, the founder of the company's two venture, has more than two years of online business and has two brands of DAPU and dapubaby.

    Product positioning safety, comfort, high quality "close fitting textiles", main bed products, napkins, underwear / underwear, slippers, storage, baby, home clothes and personal care 8 categories, the main line, next year the bottom line shop will open to 100.

    At the signing ceremony, Luo Lai home textile executives clearly stated: "the company's strategic investment department is still recruiting people. From next year, the company will invest and acquire more enterprises to create a home ecological circle of lore, and bring many enterprises in the industrial chain into the ecosystem."

    Roley home textile executives said they would seek to complement their products and channels and increase their market share.

    By the end of the three quarter, the company had a monetary fund of 629 million yuan.

    As the industry leader, the market share of the Luo Lai home textile brand is less than 6%, and the brand share of the whole group is less than 10%.

    The company announced recently that it invested 100 million yuan to set up a business consulting company, looking for valuable investment projects, and promoting the company's project investment and merger and reorganization.

    This cooperation with Tai Po is the operation of the business consulting company.

    Roley home textiles is actively promoting mergers and acquisitions to integrate industry resources, and follow-up action is worth looking forward to.

    * the fourth quarter sales grew steadily, and the annual growth rate was two digits.

    The quickening pace of mergers and acquisitions of Roley's home textiles is based on sound performance.

    After two years of adjustment and inventory, the company has come out of its low performance this year.

    Relevant person in charge of the company told the great wisdom news agency that, according to the company's grasp, the current terminal sales maintained a steady growth of over 5%. Most of the orders in autumn and winter were shipped out in the three quarter, and the four quarter growth rate was slightly lower than the three quarter. The annual guarantee of two digit growth rate is not big, and the company's business situation is also optimistic next year.

    Net profit in the first three quarters increased by 16.66% over the same period last year.

    The company's spring and summer orders in 2015 will increase by a single digit year on year. The slowdown will be related to the company's takeover policy.

    At present, the company has held a number of franchisees, and these franchisees have sold billions of dollars annually. It is expected that the process of direct operation will accelerate next year.

    Holding franchisees can make the company expand the blank area quickly, copy the experience of excellent franchisees, and integrate poor channels.

    The industry generally believes that this short-term impact on performance is not great. In the medium to long term, it will effectively improve the terminal operation capacity, optimize the supply chain, and facilitate the O2O strategy to expand the market share.

    According to company executives, the company is strengthening its internal incentive mechanism, plans to stimulate growth through share sharing and other measures, followed by various departments or subsidiaries, and its management shares.

    In terms of electricity providers, the "double two" is coming, and the responsible person of the home textile business of Luo Lai said that the company did not make extra preparations for the "double two", mainly in the early stage of digestion.

    It is expected that the annual revenue of the company will reach 4~5 billion, and the online sales of e-commerce brand LOVO will account for over 90%.

    This year, the "double eleven" company has a sales volume of 188 million yuan, which has won the Tmall home textile sales champion, but slightly lower than the company's expectations.

    The company executives told the great wisdom news agency that the O2O specific plan is still under planning and will be implemented next year.

    In order to increase the online competitiveness, we will do some basic funds and lower the rate of increase.

    It is worth mentioning that Luo Lai home textile will intensify efforts to open up the public.

    market

    Company executives said that the development of the brand of "Jia Jia" and "Shang ma ke" is large, and will accelerate the acquisition of the low-end market, instead of the wholesale market and the brand name products.

    Orient Securities research report pointed out that the excellent brand will introduce the best products such as the roller blankets and blankets, and adjust the terminals to become listed. After effective time sale, the performance is expected to usher in next year.


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