Jiangxi Clothing Drives Local Clothing Brand Back

As far as garment industry scale is concerned, Jiangxi is the largest in Central China.

The main production area, and the formation of Qingshan Lake knitted apparel, common city down clothing, Ganzhou Nankang clothing and other provincial garment industry base and a number of key enterprises.

"Our province has more than 80 original clothing brands, including 4" Guo Zi "brand.

"More than half of the original brand is in the field after hatching back to the country 'two businesses'."

Reporters learned that the garment industry as a labor-intensive enterprises, the rapid rise in coastal labor costs, allowing the Gan enterprises outside the "can not afford to eat", so they have brought back the clothing brand.

"After the successful hatching of the brand back to Jiangxi to start a business again, first, the cost of coastal labor increases, two is to explain the government of Jiangxi government

It's getting better and better.

Li Shiguang, a researcher at the provincial Development Research Center, said: "at the same time, when the provincial garment industry base accepts these enterprises, we should build up a platform for the development of the clothing brand to help the Jiangxi garment industry" go to a higher level. "

But far away from home

The traditional profit pattern of "pick up, process, deliver, collect money" has been running for many years in a thousand knitting garments enterprises in Qingshan Lake area of Nanchang.

As the main battlefield of knitting enterprises in Qingshan Lake Area -- more than 700 knitting enterprises in Changdong Industrial Zone, there are only 6 indigenous brands.

"At present, there are more than 20 independent brands in the industrial area."

Qin Runming, director of the Changdong Industrial Zone Management Committee, said that this means more than 2/3 of the independent brands returned home after the successful hatching of the "two venture".

Hu Youhua, chairman of the International Garment Industrial Co., Ltd., which is contacted by journalists, is a typical example.

This year, he returned to Changdong industrial zone with his own "art butterfly" brand clothing.

"In 1998, I had been engaged in garment foundry in Nanchang.

In 2008, it has been six years since leaving Nanchang to Hangzhou. At present, the company has a production base of 10 thousand square meters in Hangzhou, and has more than 200 stores and outlets in more than 20 provinces and cities nationwide.

Hu Youhua disclosed: "according to incomplete statistics, the enterprises engaged in garment production in Jiangxi Province in Hangzhou each year provide more than 100 million yuan of tax revenue to the local government."

Speaking of why he left Nanchang at that time, Hu Youhua gave an example: "when engaging in clothing production in Nanchang, a related department came to the company to check the quality of the products. The result was that if the product was left to pick the right product and the quality of the product could not be found, it was said that the" place of origin "on clothing only referred to Nanchang, but did not specify where the specific location was, so it fined a large sum of money.

Therefore, helplessly chose to leave Nanchang and go to Hangzhou, the brand clothing city.

After arriving in Hangzhou, Hu Youhua only used 4 years to let his clothing brand go all over the country.

In addition, talents, industry matching and other issues have made many garment enterprises registered in Jiangxi have to go to the coast to seek development and get rid of the fate of OEM.

Business climate still gaps

"Jiangxi's clothing processing capacity is at the forefront of the whole country.

Route and non brand line. "

Qin Runming said: "Jiangxi's clothing is 1 billion 200 million pieces per year and its output value is about 90000000000 yuan; Shenzhen produces 1 billion 500 million pieces annually, and its output value is about 300000000000 yuan.

It is estimated that the price of clothing in Shenzhen is nearly 3 times that of Jiangxi. The biggest difference lies in the lack of creativity and brand.

"From my point of view, the enthusiasm of clothing companies to apply for trademarks is getting higher and higher, and more and more Jiangxi enterprises are coming back after they have successfully hatched their brands."

Li Shiguang said: "this shows that Jiangxi's administrative environment is getting better and better, but the reflux has not yet become a trend. It also shows that there is still a certain gap between Jiangxi's business climate and its business climate."

Qin Runming's heart: "take Nanchang for hundreds of exhibitions every year, but rarely hold a national fashion show or costume festival.

At the same time, every sample of clothing samples in Nanchang should be sent to Shanghai, Fujian and other places.

"It is common for a general worker in Nanchang to earn two thousand or three thousand yuan a month, and some skilled workers earn about 5000 yuan a month."

In 2012, Jiang Jianshui, the chairman of Orlan Garments Co., Ltd., came to Nanchang to develop with the brand after he successfully incubated the brand of "Orlan" in Wenzhou.

"Wages in Wenzhou are 1/3 higher than those in Nanchang," he said. "Even if wages rise, businesses are still having trouble finding enough workers.

At present, the return business takes into account the cost problem. If Jiangxi has its own clothing festivals and Fashion Week activities every year, I believe there will be more self owned brand enterprises to return.

For the Jiangxi garment industry, which is badly in need of clothing brand support, in addition to actively accepting the return of the successful clothing brand, it is also actively cultivating the local clothing brand.

"We are ready to cooperate with the new silk road model company to launch the fashion T fashion week.

Through this form, Chang Dong will become the publishing center of the garment industry in the province.

At the same time, the introduction of clothing industry testing center to save enterprise costs.

Qin Runming said that Qingshan Lake area will invest 2 billion yuan to build China (Jiangxi) knitted apparel creative industry park.

According to the plan, China (Jiangxi) knitted garment creative industry park will build 5 to 10 technical centers at or above the provincial level.

The reporter has learned that the provincial garment industry base such as the Qingcheng down garment and Ganzhou Nankang garments are also taking positive actions to contribute to the pformation of the "garment processing province" into a "clothing brand province".