Consumption: Identify Counterfeit Signs, Be Careful To Be Deceived.

"Valentino family", "Valentino Bai Bai", "Giovani Valentino"...

In fact, these brands have nothing to do with Valentino, the world's top brand.

But their graphic trademarks are meticulously handled in detail, making it difficult for consumers to argue true or false.

So how can consumers avoid buying "brand name" goods?

Shen Chunxiang, a partner of Beijing Yongxin Chi Cai law firm, told me that the phenomenon of "parting famous brand" is very complicated. Some of them are famous trademarks copied and copied by others. Some of them are unfair use of these well-known trademarks as other commercial signs, resulting in confusion among consumers.

If consumers want to distinguish authenticity from trademarks, they need to seriously check the specific marks of trademarks, as well as color, typesetting, packaging and other surface information.

At the same time, the clothing prices of well-known brands are relatively high, and generally have anti-counterfeiting labels. Consumers can identify the authenticity of goods by identifying identification labels.

In addition, Shen Chunxiang believes that commodity prices, sales channels, producers of goods, origin, agents and other information can help consumers more comprehensive identification of commodity information.

Generally speaking, the products of regular well-known trademarks are well packaged, and the information of producers, origin, agents and so on will also be displayed on commodities.

Bad businesses often use "brand name" to seek illegal benefits, while consumers should not blindly worship "famous brands".

Wu Xinhua, a lawyer at Wei Heng law firm in Beijing, told me that there are many forms of behavior of "parting famous brand", because in recent years, law enforcement agencies have increased the behavior of counterfeiting trademarks.

In order to evade criminal investigation, some illegal operators changed their trademark from directly copied to registered trademark to "edge ball" in the past.

For example, we should make some changes in the characters, graphics, colors and permutations and combinations of well-known trademarks in other countries, in order to achieve the purpose of resembling non image and false truth.

There are also some trademark hunters who use the brand name to forge ahead with international brands and forge foreign brands.

The name of the company is very free. The name of the internationally famous trademark is taken as the company name and then misled in the mainland.

Wu Xinhua said the newly revised "

"It has already stipulated that" use registered trademarks of others and unregistered well-known trademarks as the names in the names of enterprises, mislead the public and constitute acts of unfair competition, and shall be dealt with in accordance with the anti unfair competition law. "

As consumers, on the one hand, we should set up the concept of rational consumption, not blindly pursue Chongyang brand; on the other hand, we should pay attention to collecting and understanding the information about brands, improve the ability to identify, and also choose shopping channels, try to buy them in regular stores and brand exclusive stores, do not have the mentality of covet cheap, and buy the so-called brand goods which are obviously lower than the market price through informal channels.