Industry Point Of View: Two Or Three Line Cities Still Lack High-Quality Experience Business.

Dong Jiasheng, President of Wangfujing department store (Group) Limited by Share Ltd

Declining entities

It's too early.

On the one hand, the rapid development of China's economy and retail industry is a great opportunity for department stores. On the other hand, physical department stores have been keeping pace with the times, such as the development of shopping centers, and even holding hands with shopping centers. They can make use of the pace of shopping centers to develop the traditional department stores' comprehensive understanding of the Chinese retail market and consumers, and increase the functionality of the entity department stores. The products of the "shopping center + department store" are full of market demand in the two or three line cities.

Seeking innovation under the objective understanding of market environment

President of Shanghai Asset Management Co., Ltd.

Before planning the shopping center, we must first know the three key points of the market environment, the needs of consumers and the competitive relationship of the business district.

And then for

When we insert the original DNA, we need to further understand the unique needs of different consumer groups, combine the characteristics of the times, and integrate the development of the times to create individual elements.

Every shopping center has a life cycle. It will go through the dynamic process of opening, growing, growing and adjusting. In this process, the creation of "invention" is very difficult, so it requires the operators to integrate the market environment and themselves, and to create new contents to keep pace with the changes of the times, the market and the consumers.

A decision is made after a move.

RET Chen Lilin, general manager of strategic consulting department, Rui Yide.

Under the background of increasing supply, developers need to pay attention to market segmentation so as to avoid dislocation competition.

This requires a careful observation, analysis and study of customer demand in the area before design.

The so-called plan and then move, know and have.

In this respect, Hongkong's shopping center is worth learning and learning from.

No matter from the regional location, pportation, moving lines, brand selection, there are thorough pre research.

In addition, the impact of today's electricity providers, the shopping center is facing difficulties.

But at the same time, if the shopping center can make good use of the Internet and form a mature O2O interaction linkage, it will boost the status quo of the shopping center to reverse, and open up new heights and new development space.

Explore the layout of shopping malls steadily with rationality and Sensibility

Lu Xun, assistant director of global retailer Representative Office

Shopping centers have to grope for their own "personalized" needs from the two aspects of rationality and sensibility.

Chengdu oceanic Taigi Li, by retaining old streets and surrounding buildings, and reintegrating into the 2-3 story single family buildings, the west style style green tile slope roofs and grille with large area of glass curtain walls. Chengdu Ocean Pacific is a traditional and modern city, creating an open and free urban space.

So that a large number of retail brands entering Chengdu for the first time, its rent has become the benchmark of Chengdu.

But it is worth noting that the core value of shopping centers can not be wrong, and in the process of exploration, it is suggested that we should try to adjust the small area by feeling the stones.

Because in this era, the market and consumers have different changes every year.

After a year of reform, maybe the market will have new changes.

The key to future competition lies in management and service.

Jiang Shumin, director of DTZ, director of China commercial real estate department

The competition in the future of commercial real estate is the operation ability, the service ability, the management ability of real estate and the level of regional service.

Looking at this year's newly opened commercial projects, almost all of them are located outside the core business circle, and are concentrated in Baoshan District, Qingpu, Minhang District, Pudong New Area and so on.

There are two main trends: first, community based commerce is becoming mainstream. Another feature is that large volume projects are still favored by developers. For example, Hongqiao Nanfeng city has a total volume of 110 thousand square meters, and Xuhui Star City 170 thousand square meters.

In addition, shopping centers are constantly pursuing individuality and characteristics. Children and anime themes are in the ascendant, while catering is developing towards popularity, stardom and thematic development.