New Thinking Of Pformation Of Entity Shopping Mall

Every Sunday, I take my son to a shopping center for art.

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Children love to go, because before and after class, he can eat all kinds of desserts on the first floor bakery, and can play the track car on the third floor. I also love to go, because with this "eat" and "play" drive, the children go to class very actively, without any effort at all.

Moreover, the hours he entered the classroom also made my "shopping time", trying to pick up in the shopping mall, always able to get a reliable quality brand clothing, and also to buy some fruit and daily necessities on the ground floor supermarket.

Children do not have to rush home to cook after class. On the four floor, there are all kinds of flavors and restaurants.

In short, this is a leisure shopping trip.

Besides, there can be unexpected gains sometimes.

For example, on this day, I repaired my glasses free of charge in the store's eyeglasses shop, opened a new "membership card" in the shopping mall, and bought a discount and presented the washing products with wheels shopping cart.

Membership card changed the old face, divided into tomato cards, peach cards, etc., mini cute Meng Meng Da, sweep code plus WeChat, member activities and feedback information sent to the phone.

Coupled with the recent Christmas approaching, shopping malls have been "long" out of a beautiful Christmas tree, thick festival festive face, can not help but make life a relaxed and happy mood.

Although the e-commerce market is strong at the moment, after the "double 11" has gone through the "double 12" market, it seems that the big market has not suffered any impact and is still alive and vigorously.

To think carefully about why they love their children and why they have found some reasons for the "counter attack" of the shopping mall.

First, it's fun to play with people.

Not a few

Retail businesses began to adjust their formats from a few years ago, dividing their huge bodies into shopping areas, children's parks, food and entertainment blocks, shopping, dining and entertainment. It not only meets the demand of "one-stop shopping", but also has the characteristics of "dining and entertainment."

With enough people's flow and long stay, considerable consumption is formed.

Second, the discount rate is not small.

For the commonly used low price promotion of electric business, "shopping malls", the physical shopping malls have been "fighting", and take out the discount that does not lose to the electricity supplier, so that some commodities and online shopping prices are flat, and even a low price surprise.

Because online shopping can only see pictures, the quality of goods that are handed down is difficult to guarantee, and the discount of physical shopping centers is more valued by consumers.

Third, experience consumer assistance.

Apart from the price, what people value more is shopping experience.

To buy jewelry, you can wear a mirror in the mirror and buy a bed. You can lie down and jump on the bed.

Shopping malls enable consumers to experience products in an all-round way, and some facilities and creative activities that interact with customers are also conducive to sales.

Looking back,

In the fierce competition, the pformation of physical retail business in recent years has been difficult and brilliant.

Looking ahead to the retail business market, innovation still plays a key role.

The multilevel nature of consumers and the diversification of their needs provide broad space for marketing innovation. With such innovative thinking going on, the physical shopping malls will not disappear like dinosaurs, but complement each other with e-commerce, become consumers' favorite, and better win the future.