What Is The Name Of Clothing Store?

Avoid using polyphonic characters

The use of polyphonic characters, like the use of remote words, will cause great inconvenience to people's calls, and the meaning itself is not clear enough.

It is easier to feel confused when you call a polyphonic word and have two or more pronunciations.

For example, Le Hai Restaurant, of which Chr (34) le Chr (34) has two readings, one reading LE, one reading YUE, which makes people do not know what to read.

For example, there are two reading words: XING (HANG, SHENG), province (SHENG, XING), heavy (CHONG, ZHONG), Alice (QIAN, XI) toward (CHAO, ZHAO).

Of course, we do not mean that we must never use polyphonic characters.

But at least ensure that others can determine their pronunciation, not to read wrong.

Avoid bad intentions.

For example, you are just engaged in the manufacture and trafficking of cosmetics, so you have a whimsy.

Want to log in Chr (34) heroin Chr (34) as a trademark and let the consumer name the purchase.

Then you may go into the Trademark Office and go out of fashion again, because Chr (34) heroin Chr (34) is not only homophonic and synonymous with drugs, but it has obviously violated the principles of good customs and habits.

Besides, publicity means more poison! Harm and harm! Maybe you will reply: the brand of famous brand perfume abroad is more Chr (34) poison Chr (34), like Chr (34) opium Chr (34) (OPIUM), Chr (34) poison Chr (34) (POISON)? Why do they go through trademark registration? Why do the red powder ladies are eager to try? This can only be said that the East and west countries are different, customs are different, the political style is different.

For example, foreign countries allow naked swimming and naked sunbathing, while in China, the relevant units will immediately decide that you are "Chr (34)" impairing weathering Chr (34) or chr (34) against the good custom Chr (34) means the same.

Avoid using partial words

It is for consumers to call, we should take into account the popularity of wording. However, it is regrettable that some trademarks also have some very serious problems in naming.

A soybean protein powder factory is named Chr (34) Gang Feng Chr (34) for its trademark of soybean protein powder, instant bean milk and other products.

Such a trademark does not mean that ordinary farmers or citizens do not know each other. I am afraid that even the teachers in the university may not know everyone.

It is difficult for us to imagine that such a trademark can become a famous brand, and it is hard to imagine that such a trademark can sell well in the market.

Some people use the names of remote names to see if they can pick up a good name from Jian Hui if they can choose a good word.

So when we mention the name, the first thing we want to do is to turn the Kangxi dictionary.

However, the actual situation is just the opposite.

A good name is just like a good article. It is seen in the plain, rather than relying on isolated words, multi strokes and variant characters.

Chr (34) four links Chr (34), chr (34) founder Chr (34), Chr (34) Jin Nong Chr (34), Chr (34) Kangshifu Chr (34) these pleasant names, which is not commonly used.

Taboo words are obscure.

The implication is that the pronunciation is too deep for others to understand.

Just like the choice of remote words, meaning is good, no one knows, meaning no matter what good.

Enterprise,

It has the function of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability.

According to Guangming Daily, there is a naming house in Lanxi, Zhejiang province. They first gave themselves a very meaningful name, Chr (34), called Chr (34).

But after the brand was hung up, no one else understood it. The shopkeeper quickly added the brand name of Chr (34), Chr (34) of the Lanxi corporate culture service, as a supplement to the shop sign.

What is meant by Chr (34), Huang Chuping (34)? According to the ancient book "the immortal biography", it is said that in ancient times, the legend of Huang Chuping's shepherd was brought to Jinhua's stone chamber by Taoist priest.

His brother started looking for it, but there were white stones.

The stone is a sheep.

The name of a shop facing public service contains such mysterious allusions. No wonder people can't understand it.

The same is the naming hall. Chr (34) is famous for its Chr (34) and 'Zheng Ming Zhai Chr (34)', which is popular and memorable. The shop name itself is an excellent advertisement.

Avoid using bad words

The unlucky meaning is the great taboo of commercial naming.

Because it not only brings bad associations to the owner of the name, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, an enterprise or a commodity, even the politics will be affected.

In February 18, 1987, "Reference News" reproduced a message entitled "Chr (34)" for the purpose of auspicious, and the governor of Hong Kong was named Chr (34): Chr (34) when the government and the London side announced that Sir Wei Dewei, twenty-seventh governor of Hongkong, was renamed Wei Yi Xin, who would arrive in the afternoon of April 19th and accompany him to Hong Kong, including his wife and 18 year old son.

On Valentine's day, the new governor, who was 52 years old, changed from Mandarin to Wei Wei Wei. He was criticized by many people in for correcting the wrong name: Wei and Wei Shuanggui were out of line, Wei Zhong Yin Wei was a symbol of bad luck.

The governor of Xingang decided to adopt the suggestion of renaming according to the opinions provided by the government.

A spokesman for the Hong Kong government explained that the above new names were mainly Cantonese pronunciation and his English name.

And the name of Wei Yi Xin represents trust and protection, and Yi means a good spirit.

Chr (34) is unbelievable that the name is not good enough to have an impact on the acceptance of an official.

For commodities, an unlucky name means that it will lose a lot of business.

It is said that there has been a sales war in Chr (34) brandy Chr (34) (France) and Chr (34) whisky Chr (34) (UK) in Hongkong.

As a result, Chr (34) brandy Chr (34) sold more than 400 million bottles, and Chr (34) whisky Chr (34) sold only one hundred thousand bottles, which was only a fraction of Chr (34) brandy Chr (34).

In terms of quality and popularity, Chr (34) whiskey Chr (34) is no worse than Chr (34) brandy Chr (34), so why Chr (34) whisky Chr (34) failed? After investigation and analysis, the problem is in the Chinese name of Chr (34) whisky Chr (34).

Chr (34) whiskey Chr (34)? Lian Wei is afraid of it. Who wants to buy it? Let's take a look at Chr (34) brandy Chr (34), a poetic and lovely name.

From this example, we can see that when people buy goods, they do not simply shop, but also buy an invisible thing, which is Geely.

Avoid similar approximation

It is like a common failing of the Chinese to see others in good condition.

If you take the three word brand, I will try to two words like you, so as to confuse consumers.

Your name is Chr (34) Bo Mi Chr (34). My name is Chr (34) x Chr (34).

You are Chr (34) Yikang Chr (34). I call Chr (34) x Kang Chr (34): you are Chr (34) Seven Star Chr (34), then I turn Chr (34) x star Chr (34).

The above is gentle and similar.

What is more abominable is that someone simply comes to homophonic with you.

The Service Badge in several brands like detergent is very good on Chr (34) self disciplined Chr (34).

It can separate itself from others and set up a unique brand style.

Like Chr (34) spoonful Chr (34), Chr (34) Prynne Chr (34), Chr (34) lion Chr (34), Chr (34) Tide Chr (34), Chr (34) vitality Chr (34), Chr (34) panda Chr (34), etc., each has the consensus that well water does not break the river (there is no similar or similar word in the brand), and in the brand of the machine, it is obvious that each other is too similar and similar.

At least Chr (34) XX Wang Chr (34) and Chr (34) x reach Chr (34). These two brands are easy to confuse consumers.

Let me add some:

Rule 1. empathy

The newly established company has the best continuity with the old company, so that consumers can produce Chr (34) empathy and love Chr (34).

Like Procter & Gamble, there are various shampoo and cleaning products produced by the same company.

Chr (34) sang Bao enterprise Chr (34) and chr (34) Xinbao technology Chr (34) is also an example of empathy.

If Chr (34) loves Chr (34), then there will be a brand name or company name of Chr (34) Hai Wei Chr (34), Chr (34) Master Chr (34) and then Chr (34) MA Shifu Chr (34).

Rule 2. upgrading

If new

If you can't upgrade the old products after appearing, will you easily drag down the image of the company even if you use the single name.

Chr (34) X X X Cola Chr (34) appeared after Chr (34) X X X, pure water Chr (34) is an example.

More conservative companies usually use their parent brands to drive sub brands to ensure their success.

Rule 3, different songs can't work together.

Like Chr (34) yingzi, Chr (34) back to good Chr (34) contention and quarrel, and after a lot of time, there is still no way of saying it.

Rule 4. make name impact.

Advertisers say Chr (34) impact force Chr (34) all day long.