Clothing Shopping Guide To Grasp The Real Needs Of Consumers

How can clothing stores manage to distance themselves from consumers when they use various marketing strategies?

In life, many clothing salesmen do not understand the psychology of consumers, nor can they grasp the real needs of consumers. Many times they are looking at the surface phenomenon, and even more influenced by the mood of consumers, following the mood of consumers, thus directly or indirectly affecting the sales of clothing stores.

The correct approach is: clothing salesmen should take the initiative to guide consumers to choose clothes instead of simply answering the questions of consumers, but by flexibly using sales methods to get consumers' hearts.

Then, we aim to give consumers the corresponding products, skillfully answering the consumer's doubts, thereby dispel consumers' concerns and let consumers rest assured to buy.

Enthusiastic customers, some clothing salesmen will understand that the more enthusiastic the better, so no matter what kind of customers enter the clothing store, they have always warmly greeted, some consumers can not accept too warm greetings, they will choose to leave.

In fact, many consumers are disgusted with the excessive enthusiasm of salesmen, so that the distance between clothing salesmen and consumers is getting farther and farther away.

The correct approach is that clothing salesmen should be faced with consumers in a way that is close to each other, courteous and not excessive, and that they should pay special attention to different consumers in their speech and tone. Through reasonable clothing recommendation and clever verbal description, consumers can feel that they can only see the most beautiful side of the clothes they wear and will naturally close the distance with consumers, so as to facilitate the paction.

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As long as customers step into your shop door, it means the possibility of selling products, so give him a warm smile and a sincere greeting, believing that this customer is likely to become your "buyer".

Therefore, the company requires stores to provide "three one" services to customers who come to the store, that is, a greeting, a smile and a glass of water service.

When customers first enter the shop and look at the merchandise, they have not decided to buy it. Their mood is more timid, and they are more sensitive to the behavior of the salesperson.

Especially for some strange guests, if he receives too much positive reception, he may be disgusted with him.

At this time, it is better to give him a relatively relaxed environment, keep a certain distance, but pay attention to the behavior of the guests, and when necessary, take the initiative to serve.

More often than not, one person who buys in a shop may be a couple or with friends or colleagues.

At this point, it is necessary to decide who decides the purchase.

As long as the judgement is correct, the next sales promotion will achieve twice the result with half the effort.

Because each customer needs different products, so when recommending goods to customers, we must first judge the taste, style and grade of the customers, then recommend the introduction.

If you blindly recommend, it will only cause customers' distrust of you.

Moreover, the company praises "service operation" rather than "selling and selling" the old concept, and win the trust of guests is the most important.

Customers are generally better face, so we must take care of their self-esteem in the promotion process.

If you can hurt your customers' self-esteem, choose the right reasons to give them a step.

It can make a deal without hurting customers.

The more people say "yes", the more likely he is to be captured by others' opinions and positions.

For example, if a guest doubts our price positioning, then you can say to him, "is our store rent much cheaper than other places?" the other party must say yes.

Then you say, "is our business cost much lower?" the guests nodded.

Then you say, "wool comes out on sheep, so our price will be lower than others, right?" I believe that through such a conversation, the guests will understand.

But when you talk, you must pay attention to smiling and calm, rather than aggressive. Otherwise, even if guests can accept your point of view, you can not accept your attitude.

Humor is a lubricant, it can ease the deadlock and create a relaxed atmosphere.

Even selling is a good way.

When you recommend a product to a guest, a humorous word can often make the guest happy, but relax the precaution and finally conclude the paction.

However, we must pay attention to humor when we sell, we need to know how to seize the opportunity and promote sales.

There are many aspects of shopping guide skills. If the shopping guide wants to improve their professional ability comprehensively, they should try their best to turn themselves into a miscellaneous family. We do not strive to do all kinds of expertise, so long as we can fulfill our duty of shopping guide is good.