Fujian Ningbo Clothing Festival To Achieve Market-Oriented Operation

Compared with previous years, this session Costume festival The most prominent "change" is a significant increase in professionalism and internationalization. The main line of the event is closely linked to the "four links, three stations and one promotion", to make the industrial chain, market chain, excellent service chain, and strong innovation chain, and to enhance the effectiveness of the exhibition of clothing festival through three platforms, namely stage, stage and platform. In the past 18 years, the Ningbo clothing festival has developed from the main men's clothing to the large-scale professional exhibition, which covers men's clothing, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, fashion trend release and other complete industrial chains, and has become the "Ningbo model" for the market operation of China's fashion show.

Zhou Xueming, deputy director of the Ningbo Municipal Commission of letters and commissions, said that the cultivation of any market is a process from weak to strong. In the early days of the development of the clothing festival, the government introduced policies to vigorously support exhibition activities, in fact, it played a role of "supporting the horse and sending a journey" through administrative regulation. However, if an enterprise is overly dependent on administrative resources, it will lose sensitivity and sense of crisis to the market. Therefore, starting from the current clothing festival, the government will insist on being a "referee" and "waiter". It is committed to building a fair and orderly market environment. By reducing administrative directives, improving the ability of the market to allocate resources, it will help Ningbo clothing festival constantly inject fresh blood and vitality.

Marketization is the inevitable trend of the development of garment festivals. Relying on its strong foundation of garment industry, Ningbo founded the clothing festival in 1997 and is growing stronger. In recent years, the apparel Festival has brought together various resource elements and innovative elements of the textile and garment industry in the Yangtze River Delta region, and has become an important clothing professional event in East China. Today, the Ningbo international garment Festival has taken the lead in the road of marketization. This is the decision made by the municipal government after full assessment, long-term research and comprehensive opinions.

　　 Keep the lifeline of costume festival

The market operation of Ningbo clothing festival has boosted the scale of its exhibition. According to the introduction, the exhibition area of this clothing festival has reached 45 thousand square meters, with more than 2000 booths, attracting more than 30 countries and regions in the world, and more than 10 thousand professional buyers and 100 important trade groups in more than 20 provinces (autonomous regions) and autonomous regions in the whole country. Marketing has further optimized the structure of merchants and improved the investment network.

For a long time, merchants and effectiveness have been regarded as the lifeline of Ningbo clothing festival. With the increase of investment intensity, the apparel Festival has formed a three-dimensional business structure with the expansion of garment agents, franchised, international procurement as the main body, and professionals from the creative design, research and development, information and other industries as the extension, with domestic and foreign embassies and consulates, trade promotion agencies and business associations. At the same time, the rich and colorful economic and trade activities have found a strong fulcrum for the market operation of the festival.

Zhou Xueming believes that the market-oriented operation of the apparel Festival requires both the government's accurate judgement of the future trend and the cooperation of the operating enterprises and the grasp of the market context. It is understood that the organizer of Ningbo Fashion Expo is a company with many years of experience in exhibition operation, but their first attempt at exploring a new mode of cooperation between government and enterprises is not easy.

　 Red band spirit brings magnificent turn

A Chinese tunic suit, a red gang spirit. All along, Ningbo Spin Clothing industry, with its rich cultural and economic value, serves as the "golden card" of Ningbo's urban image. According to the reporter, Ningbo textile and apparel in recent years, by eliminating backward production capacity, equipment renewal, machine replacement, constantly upgrading the comprehensive industrial chain, forming a diversified pattern. In 2013, 934 textile and garment industrial enterprises above Designated Size in Ningbo completed 116 billion 970 million yuan in industrial gross output value and 0.2% in the same proportion, and the "new normal" of Ningbo's clothing industry indicates that its industrial development mode is quietly changing.

In order to promote the overall development of the textile and garment industry faster and more effectively, as one of the important platforms for the Ningbo municipal government to support the acceleration of industrial transformation and upgrading, Ningbo international garment festival must adjust the focus of development strategy and service in a timely manner. In the eighteenth Ningbo international costume festival, the transformation and upgrading of traditional industries has been done. By putting forward the concept of "Ningbo International Fashion Week" for the first time, the clothing festival will be organically combined with dynamic publication, static exhibition, fashion show, economic and trade talks, and in the new mode of specialized service and international cooperation, the costume festival will be a bridgehead, which will highlight the effectiveness more effectively, and will really bridge the garment industry. According to the reporter, the three international procurement conference is more effective. Among them, Bangladesh foreign merchants ordered 3 container fabrics to Sheng Wen knitwear, and Iran foreign businessmen purchased clothing from Noble for 80 thousand dollars. Foreign businessmen from the United States purchased 1 million yuan of clothing for Huayi costumes.

Marketization can be regarded as a "gorgeous turn" of Ningbo Fashion Festival. The impact of marketization on garment festivals is manifold. At present, specific investment promotion, on-site management, Exhibition brand All the operations are handled by the undertakings, which effectively play the professional function and marketization level of garment festivals, and make the core competitiveness of the festival become more and more prominent.