Three Features To Build The Best Clothing Store Site
Good clothing franchisees generally have the following characteristics: wide range of applications, large flow of people, high level of target audience.
In this sense, the lower level shops of the first grade commercial buildings are the best clothing franchisees. The commercial street brings the natural flow of people.
In fact, some highly valued shops are often retained by developers as long-term investments and less able to enter the market.
It should be recognized that the franchised stores that can be sold in the market in the form of sale are often second-class varieties and should be cautious when investing.
The place where pportation is convenient and the flow of people is easy is the first thing to consider, so the bottom shop is much better than the bunk on the upper floor.
At the same time, to distinguish the types of pedestrian flow, the value of leisure passenger flow is much higher than that of traffic flow. The former is like commercial center, entertainment center, and the latter such as subway passageway. Popularity is another important indicator. We need to see whether the surrounding business has been or is expected to become a potential force, and whether there are important sources of customers around.
It is worth mentioning that the bilateral streets formed by narrow streets.
clothing
The structure of franchised stores is much more favorable than that of broad sided streets, and the structure of shops is also very important. On the one hand, there must be a wide range of facade contacts.
customer
On the other hand, it also seeks the pattern of Founder to facilitate the layout of the shop.
Now, a lot of selling shops are located in the split shops inside the commercial buildings.
Investment in shops
One of the most risk factors.
Because located in the interior of a commercial building, it will be subject to the management and management level of the managers, and it will also be affected by other operators in the commercial buildings.
In any case, first of all, we should choose street or near the entrance and exit berths, forming the potential of both inside and outside of the commercial building, and once it is available, it will always bear the brunt of the poor position.
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10 best practices for clothing sales
1. for sales representatives, the most valuable thing is time.
Sales representatives focus their time and energy on the most likely customers to buy, rather than wasting on those who can't buy your product.
2. there are three ways to increase sales: one is to concentrate on your important customers; two is more focused, and three is more focused.
3. customers do not have high and low points, but there are grades.
The number and time of visits should be determined by customer level, so that the sales representatives' time can be more effective.
4. close to customers must not be monotonous, must be fully prepared beforehand, for different types of customers, take the most suitable approach.
5. the opportunities for promotion are often short. You must make prompt and accurate judgement so as not to miss the opportunity and strive to create opportunities.
6. focus your attention on the right goals and use the time correctly to the right customers. You will have the magic weapon of "successful" marketing.
7. the golden rule of promotion is how you treat others when you like what others do to you; the golden rule of selling is to treat others according to the way others like.
8. let customers talk about themselves.
Letting others talk about themselves can give you a good opportunity to tap into common ground, build goodwill and increase sales opportunities.
9., marketing must be patient and continuous, so as to avoid haste. We must be leisurely and cautious, and make pactions at the right time.
10. customers refuse to sell, do not lose heart, further efforts to persuade customers, and try to find out the reasons for customer refusal, and then prescribe the right medicine.
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