Invest 50 Thousand Yuan To Open A Fat Body Clothing Store

There are many people who love beauty, and fat people are no exception, especially fat women. At present, China has more than 250 million of the fat and fat women, and there is an increasing trend. The fat body clothing market is also expanding and business opportunities are limitless.

　　 Fat people buy clothes and money is hard to buy.

With the development of economy, the group of fat people is getting bigger and bigger. They have very high consumption ability, but they suffer from the fact that the market can not satisfy their needs. The appearance of fat women suits the needs of the crowd. The market will never be short of business opportunities. If we are good at finding the vacancy in the market, we can dig gold out of it.

The fat body garment industry has been growing rapidly in recent years, especially in countries and regions where there are fast growing countries such as Europe, America and India. In China, large cities like Beijing, Shanghai, Harbin, Chengdu, Wuhan and so on are small towns and townships. Many customers are looking for large size women's clothing, but they can't find places to buy when they want to buy money.

Huang Zhifan can be described as the "Jiang Jiang duck" in the domestic fat body clothing market. In 2003, he sniffed the business opportunities of fat clothing, and created the "expensive phenanthrene show" fat body clothing brand. In the past four years, he has run a "fat and hot show" fat body dress, and her business is booming. At present, there are thousands of franchises in the country. Walking into the sample room of "expensive phenanthrene show", what I see is a dazzling fat body dress. Or noble, or dignified, or avant-garde, or bright... Huang Zhifan's bold body clothes boldly use bright fabrics and fashionable styles. But these are not ordinary clothes, but from L to eight 8-XL's rare fat women's wear. Originally, fat body women can also deduce all kinds of amorous feelings.

"My brothers, sisters, relatives and friends around me have a lot of fat people. Every time they go shopping, they are worried about not getting the right clothes. They can only wear some clothes at ordinary times. Sportswear Or some inappropriate clothes. And they love beauty and fashion. But when you go shopping, you have to face the embarrassment that money can't buy clothes. " This is Huang Zhifan's original intention to germinate into a fat body clothing business. Huang Zhifan not only regards the operation of fat clothing as his own industry, but also regards it as a good thing. In 2003, Huang Zhifan aimed at the gap of domestic fat body clothes, and began to design and operate the fat body clothes herself. "The number of obese people in China is huge and growing rapidly. At present, more than 200 million of the fat and chubby women are in the market, and the domestic market is quite open." Huang Zhifan said that the fat body clothing industry is basically not a big risk, the challenge is very small, great opportunities.

　　 Huang Zhi fan Not only do we look at the growing bulk of customers, but also the ability and potential of the fat people. "Fat people are usually richer, because they are generous and fat." Huang Zhifan said half jokingly, "but they seldom go shopping because their clothes are not beautiful anymore. Therefore, once they look at the right clothes, they will make a lot of effort and vent their desire for shopping for a long time. They don't care about clothes for hundreds of dollars, and thousands or even thousands of them are regular meals. Huang Zhifan, a marketing professional, has a good grasp of the psychology of the target customers. Although the direct selling shop in Guangzhou is not in the most crowded commercial circle, Huang Zhifan believes that the wine is not afraid of the deep lane. "The consumer group of fat women's clothing is relatively fixed, so long as there is such a shop, many customers will come from afar." If clothes are to their taste, these people will become your customers. To avoid conflict, "Gui Fei Xiu" opened two direct selling stores in Guangzhou, and another franchised store in Conghua. The storefront business is good. It can earn 8 to 100 thousand yuan a year.

　　 Headquarter Guangzhou It's actually an advantage.

Huang Zhifan's business philosophy is to win by innovation and fashion. Headquartered in Guangzhou, where the fat population is not large, it seems to be "poles apart" but in fact it is not.

To do business, the market will always be the first. However, Huang Zhifan's fat women's clothing is headquartered in Guangzhou, a city with few fat people. Huang Zhifan's company moved several times, from Shenzhen to Xiamen, but eventually chose Guangzhou as the base. He disagrees with the location problem. He said the reason why the Pearl River Delta's fat market is not big is to consider Guangzhou's unique advantages. First of all, the Pearl River Delta is an important base for China's clothing production, while Guangzhou is the wholesale clothing sales center of the whole country. The trend led by Guangzhou represents the trend of the whole country. Secondly, the market is large and the fabric is homogeneous. In addition, there are three leading domestic fashion designers: Zhongshan University, Guangzhou University textile and garment Institute and Academy of Fine Arts, Guangdong.

Everything is ready except for the east wind. Venues, talents and funds are all there. Next is how to open up the situation. Huang Zhifan sees that there is no competition in the market of the national fat body clothing market. As long as the products that he designs can be recognized by the market, he can be found and sought after by the market, leading the trend of the fat body clothing market. At present, there is no real competition in the whole country. There are only a few fat women's clothing companies in the north of the fat people's larger group. Moreover, as far as I know, only one of my bosses in a fat body fashion design company is a fashion designer. Speaking of peer competition, Huang Zhi fan took it easy. He believes that strength, experience and sense of innovation determine everything. "Northerners are more conservative, and the costumes designed are more old-fashioned, without the characteristics of the times. Fat people do not all like to wear dark colors, they also pursue fashion, but the market can not buy the style they want. Based on this, Huang Zhifan and his design team focus on the details of color and style, so that the garments designed can satisfy the customers' demand for style and color, but not fat. Huang Zhifan, with his years of experience in fashion design as well as his painstaking research into fat body clothing, has been taking the lead in the market and constantly taking the lead in the market.