Taobao Wants To Sell Without The Fake E-Commerce Platform.

A month ago

People witnessed the birth of a new milestone in China's e-commerce, and saw a string of brilliant figures: star map data statistics. In 2014, the total number of double eleven single day pactions (GMV) was 80 billion 511 million yuan, of which Tmall contributed 57 billion 100 million yuan, accounting for 70.9%; the number of packages in the whole network was 409 million, the average passenger price was 197 yuan, and nearly 30 thousand brands were involved in this grand festival.

Because of the dazzling festival of double eleven (and then two or two), people's attention to e-commerce has reached unprecedented heights, and information about online shopping fakes has been magnified.

China

The first platform Taobao has been accused of selling fake products from time to time.

According to media reports, as early as April 2013, Ma Yun attended the press conference on "protecting intellectual property rights against counterfeiting and shoddy", saying that counterfeit products were the biggest challenge for Alibaba in the next 30 years.

We must treat the fakes seriously and take all the measures to fight the counterfeit goods.

At the press conference on that day, the Alibaba announced the establishment of the "intellectual property protection working group" jointly with the relevant administrative and law enforcement departments such as the public security, quality supervision, printing office, intellectual property office, industry and commerce, etc., headed by Lu Zhaoxi.

From the public opinion and the electronic business platform, the fake products are fiercer than the tiger. How can they make the big guys fight like this?

From another point of view, the big guys need to resort to public security, quality supervision, printing office, intellectual property office, and many other related departments. So we can see that there is no synergy between all sides in the fight against counterfeit goods.

Compared with the traditional offline market, the e-commerce platform has inherent advantages in the fight against counterfeiting. On the e-commerce platform, because every paction is technically recorded, every seller's information is traceable, which means that through big data, Taobao has the ability to reverse the real source of fake goods.

If you come in a mosquito net in your home, will people let it fly out alive? Why on the platform of its own, the electricity suppliers can not wipe out fake goods freely?

Taking mosquitoes as an example, people can easily eliminate mosquitoes entering the nets, but can not completely exterminate mosquitoes everywhere.

The same is true for e-commerce platforms.

For example, Taobao received reports from consumers. After passing the cross examination, it could easily erase the counterfeit goods, but it was helpless at the source of the fake goods outside the platform.

So what we see is that the electronic business platform is constantly cracking down on counterfeit goods, and counterfeit goods are constantly drilled from every corner to the platform.

This is a bit like Cici Fuss in Greek mythology, pushing stones up the mountain, rolling stones down, pushing them down, and rolling down again and again, "Cici Fuss's life is slowly consumed in such an invalid and hopeless labor".

The development of e-commerce has promoted social employment and domestic consumption, and should be cherished and protected. However, if the platform is caught in the tragic scene of Sisyphus, it will inevitably be regrettable. It is inevitable that it will sober up. It is inevitable that it is sighing whether the age is going backward.

A clean environment will make mosquitoes lose breeding conditions, and mosquitoes will naturally decrease, even if we don't even need to use mosquito nets.

Just as mosquito nets do not produce mosquitoes on their own, the electronic business platform does not create fake products on its own. The reason why it appears fakes is that the counterfeit goods are rampant in society.

Therefore, if we want to buy fake products online, we must fight the source below the line, and let the fake goods lose the environmental foundation that they rely on.

So the question is: what is the difference between online crackdown and offline fraud? The answer is: on the surface, it is all about cracking down on fake goods. There is no difference, but the essence is quite different.

Online crackdown is not a cure for counterfeit goods. Just like wildfires, the grass roots will not be eliminated.

Therefore, Taobao's counterfeiting will tie up many forces, hoping to eradicate the source of counterfeit goods.

Only when all kinds of forces in the society are coordinated and pursued vigorously, can we destroy and pform the environment that breeds fraud.

If we do not stall off the fake products from the source, and just stare at the fake goods sold by the bad sellers on the electronic business platform, we can not help but suspect that the departments concerned have implemented double standards for online and offline counterfeiting, or even a lazy pursuit of superficial political achievements.

Against this background, the electronic business platform in the fight against counterfeiting or eventually to "Lee on behalf of the peach stiff", become a fake sacrifice under the line.