Annual Demand For Professional Clothing Exceeds 10 Billion, Chongqing Service Enterprises Group Nuggets

Chongqing garment enterprises will be clustered.

December 23rd, Chongqing

The clothing association was formally established, and 32 enterprises, including Li Tai, Duan Ji, Sen Peng, and so on, announced that they would inject 500 million yuan into the Chongqing professional clothing industry alliance.

In addition to building Chongqing's professional garment production base and forming a whole industrial chain cluster, such as professional costume design, mechanic training and production, we will also implement online customization services.

Act as a business suit

Yesterday, the Chongqing professional clothing association held a founding ceremony, which means that our city's professional wear and related supporting enterprises ended the state of "stragglers and soldiers".

Zhang Minshu, the first president of the Chongqing professional clothing association and the chairman of the Li Tai fashion group, introduced more than 1000 existing professional clothing and related supporting enterprises in our city, but they had been in a state of decentralization and disorder, resulting in relatively backward competitiveness and the lack of effective integration of resources.

"Most enterprises lack brand awareness, small scale and scattered distribution, there is no industrial agglomeration area, and the industrial chain can not be perfected. At the same time, enterprises are self governed, information closed and vicious competition, resulting in only 15% of the occupation clothing market share of Chongqing's professional clothing industry. According to statistics, the market demand of professional clothing in our city is nearly 18 billion yuan a year.

Zhang Minshu said that tens of millions of yuan in the local market could not be kept, such as airlines, power companies, bus companies and other units. The local enterprises were not easy to win the bid because of their small size. After receiving the orders, the local enterprises returned to Chongqing for 40% months.

Our city's professional wear enterprises are small and scattered, and the industry development is also limited. At present, only more than 1000 duo and Li Tai have won the famous brand in Chongqing.

The association is hoping to build a big market by holding together.

Target to build the whole industrial chain cluster

At the founding ceremony yesterday, 32 presidents and vice presidents of Li Tai, Duan Ji, Sen Peng and so on also announced the joint establishment of Chongqing occupation.

Industrial alliance, and capital injection of 500 million yuan, to create "Chongqing New Power Industrial Co., Ltd.".

Zhang Minshu revealed that after the joint operation of these enterprises, the Chongqing professional clothing alliance factory will be built to build Chongqing international professional garment industrial base.

The industrial base is expected to occupy an area of 800 Mu and is currently being selected.

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"At that time, the industrial base will form a cluster of industrial chains, including professional design, technical training, production, information dissemination, bidding and so on.

In the future, if there are large tendering projects, the bidding will be carried out directly through the form of Baotuan.

Zhang Minshu said that after the establishment of the association, it will serve the member enterprises by integrating the advantages of the industry, brand building, talent training and legal consultation.

Executive director of professional wear Association, Chongqing Sen Peng

Cheng Qifei, chairman of the group, also said that at present, there is no professional industrial base in Western China. After the formation of the professional garment industrial base in our city, an industrial cluster with cloth, zippers, buttons, design, production, bidding and so on will be formed, so as to gather and attract more and more scattered central and Western professional clothing production and processing enterprises.

In addition, regular fashion fairs will be held at the Expo, new products, new technologies and new fabric launches, as well as the creation of an e-commerce center in Chongqing international garment industry base.

Yesterday, the Chongqing professional clothing association signed a strategic cooperation agreement with Taobao University.

Cheng Qifei introduced that, by the platform of Taobao University in Chongqing, the customized business of Chongqing professional wear on Taobao will be packaged and launched, and the whole process of online production, purchase, sale and distribution can be realized through the Internet to meet the diverse needs and personalized needs of consumers.

Market demand exceeds 10 billion annually

According to the report on the evaluation results of China's professional wear dominant enterprises released by the China clothing association, there are 19 industries that have uniform uniforms by the state, and the annual market demand is 3000~4000 billion yuan.

Zhang Minshu introduced that as more and more large enterprises settled, the demand for professional wear in our city was also increasing. At present, the market demand is nearly 18 billion yuan per year.

"We have a sales volume of more than 500 million yuan a year, and there is still a great market to tap."

Duan Yuanhong, chairman of Duan's clothing, also said that this business association was also a move to expand the field of clothing market segmentation under the overall weakness of the garment industry.

In addition, many enterprises have said that nowadays, professional wear is no longer a traditional suit or tooling. There are great changes in styles, colors and prices. Especially, many people are beginning to favor custom tailored suits, and some of them can be as high as several thousand yuan.

Eva, creative director of Chongqing Fashion Design Co., Ltd., Eva, introduces that traditional clothing materials are mainly made of polyester, cotton and so on. Now there are hi-tech chemical fiber fabrics and so on.

From the price point of view, the traditional professional wear range from tens to hundreds of dollars, and now some high-end high-end customization, basically 500 yuan ~3000 yuan.