Shandong Garment Enterprises Want To Break The "Micro" Impasse, Economic Benefits Pick Up Weak

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The clothing industry will integrate with international resources in the new normal environment through the pformation and upgrading of the whole channel era under the online and offline channels, and achieve the upgrading of business mode through large-scale outward going and high specification import.

Liu Jianguo, President of Shandong garment industry association, said at the first Qilu International Fashion Week forum held recently, that Shandong will promote clothing enterprises to adapt to the new normal economic situation and bring business opportunities brought by the new economic normal to achieve the leap from "manufacturing products" to "making brands", from "combined manufacturing" to "quality manufacturing".

Sales are clearly downward.

Shandong

This year is not a good day.

"The clothing industry sales revenue, total profits and taxes, and finished goods inventory growth downward trend is obvious."

Liu Jianguo revealed that although the output of garment industry in the province has been rising and rising, the fluctuation of foreign trade export has risen, but sales revenue is still downward obviously, and economic returns are recovering weakly.

According to Liu Jianguo, from 1 to October this year, the province's garment enterprises above Designated Size realized 2 billion 495 million output, down 0.02% compared with the same period last year, and the trend of decline since July began to be reversed.

The total sales revenue of garment enterprises above Designated Size reached 185 billion 738 million yuan, an increase of 11.22% over the same period last year, which is 2.64 percentage points higher than the national average growth rate.

But judging from the trend of the whole year, the downward trend is very obvious.

The economic benefits of enterprises are also not optimistic.

From 1 to October, the garment enterprises above Designated Size achieved a total profit of 17 billion 658 million yuan, up 11.59% from the same period last year, and the total profit was 11 billion 134 million yuan, up 7.07% from the same period last year.

At the end of the year, total profits and taxes increased slightly.

"In the great situation of entering the new normal economy, the clothing industry has also entered a new normal market with rational stability and long-term stable growth, and a critical period of adjustment and pformation. It has begun to change the status of epitaxial growth and enter a new stage of connotative growth."

Wang Zhuo, vice president of China Apparel Association, said that the grim situation faced by Shandong's clothing enterprises is similar to that of most domestic garment enterprises. We must adapt ourselves to the new normal as soon as possible and speed up pformation and upgrading.

Transformation and upgrading to cope with the new normal

As a matter of fact, there are many garment enterprises in Shandong that have already undergone pformation and upgrading.

"We have realized the localization and globalization links by integrating international resources, utilizing design innovation and internationalization of talent teams."

Ding Cailing, executive director of Ruyi group, Shandong, has introduced two complete textile and garment industry chains from cotton spinning, wool spinning to clothing brand, and its enterprises have spread throughout Japan, Australia, New Zealand, India, the United Kingdom, Germany, Italy and other countries and regions.

Wang Wei, general manager of red collar group, said that the current number of customized orders for red collar has increased by more than 150% over the same period.

When other enterprises are still competing for the order, the red collar group has begun the pformation and upgrading road. It invested 260 million yuan for 11 years, and built the big data system. Finally, it realized the mode of using the Internet thinking and 3D printing mode to start the advanced customization innovation, and completely subverted the traditional workshop tailoring concept.

Lu Xiao, Professor of Management School of Fudan University, said that building Chinese clothing boutique brand requires four core elements: continuous innovation on the basis of Chinese traditional culture; brand must make the world's top quality craft level; brand must possess world-class professional team; brand strategy formulation and brand centered management.

Wang Zhuo suggests Shandong

We should return to the product era and create a perfect manufacturing realm with the spirit of craftsmen.

We should take an active part in the industrial revolution and create a small and sophisticated core competitiveness.

Set up the thinking of the times, from understanding to using the novice, and following the trend.

Francisco Fieldy, the representative of Italy Fashion Association, said that after more than 30 years of development, China's manufacturing has reached the world's advanced level. The key to the pformation and upgrading is to create a unique brand personality and distinctive brand image by upgrading the level of design creativity.