Women'S Clothing Stores Focus On Old Customers And Tap New Customers.

Customer development has five essentials: to understand the value of the customer; to maintain the old customers, to introduce the new customers to the old customers, to communicate by telephone marketing and SMS, to join the affiliated stores; to attach importance to the big customers.

And management.

A customer arrives in the shop.

At one time, his value can go far beyond this.

A customer buys a product. The average value of the product is multiplied by the customer purchasing power coefficient, multiplied by the number of customers' purchases (the average number of purchases he buys in a year).

There are two kinds of purchase: one is bought by oneself, the other is bought by others, multiplied by the life of customers, multiplied by word of mouth and disseminate, is the value of a customer.

Therefore, we can not simply calculate how much money the customer buys at a time.

We need to excavate a new one.

Businesses need to spend 5 points to maintain an old customer, just spend 1 points, because they are already familiar with the old customers.

Therefore, the old customers invest less and return higher.

Through research, it is found that an old customer can introduce or influence 25 potential customers. The 25 potential customers may come to the shop to have a look. One of them may deal with themselves, and an old customer can bring a new customer to himself or herself. The 25 potential customers can be introduced into the shop.

There are two ways for businesses to keep in touch with old customers: one is telemarketing, the other is short message communication.

Phone calls require skill.

If you don't have enough skills, don't take risks.

The biggest advantage of sending text messages to customers is that he can't hang up, can't see his expression, and can't see his tone.

But short messages also need to be innovated.

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Common promotional methods include price concessions, gift giving, discount coupons, vouchers, integral cards, points coupons, including bundles, membership cards, and even raffle and raffle tickets.

Most people will understand these ways, but many people do not understand the steps of promotion.

The plan for sales promotion is the first step of promotion, including the annual promotion plan. The annual promotion plan should be combined with the sales plan of the year, combined with the off-season and the peak season, and combined with the characteristics of the festival.

At the same time, we must determine the theme of promotion, new shop opening, anniversary, social events and so on can be used to promote sales reasons.

A plan to make up for the first notch, that is, to compare with peers or competitors, or to compare with oneself, that the target can not be completed, then we can do sales promotion.

Training before promotion is also very important. Everyone must have a division of labor for all roles. They must be trained so that customers can not see the busy side of the business.

Then we need to ensure the implementation effect of promotional activities, and we need to be creative and more effective in promoting sales activities.

Finally, the need for promotional assessment and summary, the purpose of the summary is to do better for the next promotion, the effect assessment is to evaluate whether the theme is consistent and whether the sales target is completed after a sales promotion is completed, and whether the promotional gifts, commodities and related actions are properly selected.

Businessmen must plan, must have dignity, must have conditions, no conditions, no dignity, no dignity, no height, no height will damage their brand.

Promotion must be planned, and with certain blueprint and plan, promotional action can be carried out.

Promotion planning must be creative, which is upgraded on the basis of the original.

Promotion must be dignified.

Promotion must make customers feel that they have picked up a big bargain, rather than feel that they are dealing with products that cannot be sold. Businesses should sell their products at a reduced price, but find a sounding reason.

Promotion must be conditional and can not let all people enjoy the benefits of promotion. The users are very willing to enjoy the sense of privilege, and the conditions for enjoying privileges are obtained through striving and efforts. Businessmen must design the threshold and conditions of promotional activities more scientifically so that consumers can make a little effort to get the corresponding rewards.