Roberto Cavalli Spokesperson -- Nicki Minaj

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Luxury advertising is no longer a novelty. Recently, when the major brands gradually announced the 2015 spring and summer advertising blockbuster, another star became spokesperson.

She is Niki Minaj, the American Nicki Minaj, who became the spokesperson for the new spring and summer 2015 series of Robert Caavalli (Roberto Cavalli).

A 32 year old female singer and actress with a plump figure.

In recent years, it has also become a prominent figure in the field of modeling, and has won the favor of Robert Caavalli.

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Caavalli, the 74 year old founder, said Niki Minaj had a dynamic element of modern women, representing the women of the "wal" style and expressing their brand new ideas.

In addition to announcing the new spokesperson, the recent news about Roberto Cavalli has also become the focus of attention among fashion people.

In December 17th, Roberto Cavalli announced that it was negotiating the sale of shares with Italian company Clessidra SGR.

In January of this year, the management of Roberto Cavalli group was in turmoil. The company's CEO Gianluca Brozzetti and CMO Carlo Di Biagio were released at the same time, while Roberto Cavalli could only take office in person.

And when management changed, the news of Roberto Cavalli's sale of equity began to spread.

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Chalayan never compromise, and he has never compromised from his career starting point that shocked the industry.

He named himself "The Tangent Flows" in the graduation show at central Saint Martin. Until the show, he only dug up the clothes that had been buried before and put them on the model. It was like a grand ceremony to celebrate the resurrection and rebirth.

The show aroused the shock and even anger of the spectators. At the same time, there was a great excitement and joy wrapped up in doubts.

But what's important is that this graduation project has attracted the attention of Browns, a London elite department store.

Browns put the series in his own window, while Chalayan was calm and self assured in his criticism, because he firmly believed in his value.

"My brand has made a lot of contributions to the fashion industry, but I don't think the fashion industry has given me the same feedback.

I choose fashion in many forms of creation, because I believe I can bring new look and thinking to fashion.

The designer said, "because of this, I try to expand the connotation of fashion, not just" clothes ".

I think the key is that fashion is only a small piece of the world in the category of consciousness.

Indeed, Chalayan is accustomed to using technology, science, architecture, music and imaging techniques to obscure the boundaries between fashion and the human body. His work will be exhibited at the fashion politics / political fashion group exhibition held by Design Exchange in Toronto.

His work is often referred to as "wearable art" rather than fashion; his fashion publishing is more like a performance than a traditional show and show.

"He is almost an artist."

Shauna Levy, chairman of the Museum of Toronto Museum of design, commented, "he just chose fashion as a platform for creation, but in fact, if he set foot in any other field of art, he would also achieve great success, because he was multi-dimensional and multi-dimensional.

His fashion series is the blending of creativity in the real sense -- fashion, architecture, lighting design, multimedia application or others.

But all of these are difficult to succeed in business.

"I must admit that this is a long, sometimes slow and incomparable process."

Chalayan said, "twenty years later, I can say that my past works are complex crystallization of difficulties and joys.

Money and time are limited in this industry, and the work of independent designers has become extremely difficult.