Veteran Sellers Talk About Cross-Border Change: Independent B2C Has No Way Out

In the environment of weak export business and increasing competition, the senior players of cross-border e-commerce chose to pform from export to import.

In this process, the advantages and disadvantages of the industry and the changing trend of the industry are summarized.

In its view, the entire cross-border electricity supplier export industry shuffling is accelerating, independent B2C mall if there is no pformation, only a dead end.

First, the independent B2C mall is only a stage product, and the space for development is narrower and narrower.

It is reported that a tree was founded in 2007, and its business covers eBay, Alibaba international station, Amazon, speed sell and so on, the three party cross border business platform.

Beauty, car, lamps, security, home and so on.

Its CEO Xiao Siqing pointed out that two or three years ago it had run a B2C independent mall, but it was judged that such an independent B2C mall could not last long, and it would eventually die.

"This pattern has no way out, because it can not tell whether it is a product or a channel, or it is neither a product nor a channel.

It survived because the richness and price persistence of Chinese goods are playing a role.

In the context of the global economic downturn in the past few years, these constant forces have spawned the phased product of the independent B2C mall.

Xiao Siqing said, at the same time, with eBay, Amazon as the representative of the international electricity supplier began to attach importance to cross-border pactions, independent B2C mall living space is narrower and narrower, there is no way to compete with these big platforms.

Two, the rise of speed sell brings shock to the whole industry.

Xiao Siqing said that in the past two years, the growth rate of fast selling is very fast, and the impact on the industry is also obvious.

From the perspective of volume, fast selling has been inviting business in the whole country. It only takes one or two years to increase the number of products from tens of millions to tens of millions, hundreds of millions and billions of dollars.

"At the same time, because of the whole Ali group's foundation, it's quick to sell.

The advantages are also very obvious.

For the general business, it is hard to overcome the supply chain and logistics with the strength of one company, but it will take the momentum of the whole industry to do it quickly.

In addition, the rapid development of fast selling also disrupted the price system of the whole industry, resulting in more severe price wars and higher diversion costs.

Three, the whole industry's shuffling accelerated, large and medium-sized sellers are generally facing growth bottlenecks.

According to Xiao Siqing, from the development of cross-border e-commerce export enterprises, most players grew by double or two times the number in the first few years. But in 2014, large and medium-sized sellers generally faced growth bottlenecks. Only a few of them could maintain a certain scale, while the growth rate of most enterprises dropped to 20% to 30%, or even no growth.

"The whole industry's shuffling is accelerating and will be faster in 2015.

In the future, there may be only a few companies in the field of cross-border exports that are likely to be relatively stable in the first three of the 'ticket' industry, and then you will find that the volatility behind the line is large, maybe fourth today and tenth tomorrow. "

Four, few enterprises can really enter the next round of competition.

Xiao Siqing pointed out that in this process of change, we can grasp it.

There are few enterprises that do well in pulse.

In its view, at present, less than five enterprises have won the "entrance ticket" for the next round of competition.

And they have three characteristics: first, have their own logistics, two is IT very strong, three is a stable, strong implementation, and can quickly respond to changes in the team.