Business Of Downstream Fabric Companies

Fabric value pursuit makes design precise landing.

Case interpretation: Hongkong International Fashion Group Co., Ltd.

Keywords: Fashion Mens Neutral Trend Ou Gensha Fabric Mesh fabric digital printing

"From the perspective of fashion men's clothing, in the domestic fabric market, this year's autumn and winter international popular hair and corduroy products, both in quantity and innovation, and so on, there is a certain degree of deficiency." Li Yong, chief designer of Hongkong International Fashion Group Limited, pointed out sharply that compared with dazzling women's fabrics, the design of domestic men's clothing has always been relatively simple in the design of flower patterns, and has not been closely integrated with international fashion elements. In the past two years, more popular camouflage patterns, animal patterns, Baroque patterns, religious patterns and pop patterns have appeared in the domestic men's clothing market.

He said that by the influence of the neutral trend of men's clothing, more and more women's fabrics are beginning to be applied to fashion men's design. For example, Eugen's gauze fabric, honeycomb mesh fabric and air layer digital printing fabric are as light as cicada. However, it is regrettable that in the domestic enterprises that really dare to carry out research and innovation of these women's fabrics, so that they can be directly applied to men's clothing design enterprises are still very limited. In addition, the corduroy fabric, which has been popular in the past year, is also very simple in the domestic men's clothing market. The fabric products after the process such as splicing, hot stamping and so on are few and far between. It is hoped that the future fabric enterprises can strengthen the development efforts in this field and better integrate with the international fabric enterprises.

"From the international overall trend, the application of digital printing technology will be more popular in the next two years. It can directly apply the pattern to the clothing like print pictures, so that the color reduction and quality of the products will show excellent results. The fabric enterprises can consider increasing their R & D proportion in digital printing technology appropriately." Li Yong added.

Comment

There is a certain degree of deficiency in the quantity and creativity of fashionable men's clothing in the market. In the course of research and development, the fabric enterprises should take into account the diversity of men's clothing, and closely combine the current international popular elements, thus providing more choices for the downstream fashion men's clothing enterprises.

How does the hot summer fabric sell well?

Case interpretation: Beijing longqingxiang Garments Co., Ltd.

Key words: functional environmental protection is in line with brand style, texture and beautiful movement elements.

"As we all know, clothing is a very seasonal commodity. With the increase of temperature, people often prefer to choose gentle, smooth and functional clothing products." Li Li, chief designer of Beijing longqingxiang Fashion Co. Ltd.

How can we make the costumes that consumers love and fit for summer? Li Li said from the perspective of fabric selection: "at present, we have introduced a cool suit product, which uses relatively light lining and relatively good permeability of wool and hemp blended fabric. In the aspect of jackets, the enterprises used flax and silk blended fabrics with good skin affinity and breathability. In terms of trousers, we are mainly introducing a series of air-conditioned filament fabrics with intelligent temperature control series, which will blend high-quality Australian Merino wool and air-conditioner fibers in a specific proportion.

Li Li further explained that the air conditioning fiber belongs to the thermal sensitive phase change material encapsulated by microcapsules. When the temperature changes, the heat sensitive material will change between solid state and liquid state, thus regulating the reaction of external temperature on the skin and achieving the effect of cool in winter and cool in summer.

There is a close relationship between the requirements of the fabric and its brand style. As a mature, socially responsible and custom-made business for many years, Long Qingxiang is always the first factor to consider when purchasing fabrics. In addition, wrinkle resistance, breathability, flower type and softness effect, fabric texture and so on are also factors that enterprises will consider emphatically.

In addition, according to the fashion trend this year, Li Li revealed: "in 2014, the texture and structure as the focus of the fashion will continue to attract people's attention. At the same time, the same series of splicing and crash color splicing are also a popular factor this year. In addition, the professionals want to dress more relaxed and casual, alleviate the impact of long-term work stress and tense pace of life. In the future, career dress will add more sports and fashion elements, which not only embodies professional accomplishment, but also integrates personalized design.

In order to put these fashion elements together Fabric products Perfect integration, upstream Fabric enterprise We can design some texture patterns that can show the elegant charm of the fabric itself, such as honeycomb pattern, diamond lattice pattern and jacquard pattern that can show fabric technology. "Fabrics that are full of sense of design, can bring designers strong desire for design, and fabrics that are simple in style but can express a lot of design language are all we like to choose." She added.

Comment

As we all know, clothing is a very seasonal commodity. When choosing fabrics, garment enterprises will take into account the beauty of their products. Functions, environmental protection, wrinkle resistance, breathability and so on are very important factors that they will consider. When carrying out research and development, fabric enterprises should take full account of the practical needs of downstream enterprises and appropriately enhance their own research and development proportion of functional fabrics while considering the international trend.

How to make fabric become a good idea for downstream enterprises?

Case interpretation: Ningxia Hui Chuan Garments Co., Ltd.

Key words: stitching, color matching, texture control, cost and functionality to meet diversified needs.

"2014 autumn clothing will sweep away the dull atmosphere of the past. Colorful and beautiful fabrics will occupy the wardrobe of people in a strong posture." Compared with the past, great breakthroughs have been made. In terms of color, traditional blue, gray and black will be replaced by bright colors of manor blue, smoked blue and camel, Oxford red, eggplant purple and malachite green. In terms of style, the profile of fashion cultivation has become the design highlight of men's clothing in autumn and winter in 2014. In fabrics, youthful fashion sense of stitching and impact fabrics and interesting texture fabrics are hot spots this autumn and winter. At the same time, classic sugE fabrics, soft and intimate velvet fabrics, elegant, elegant, comfortable, warm tweed fabrics and functional worsted fabrics are also the main products of autumn and winter clothing this year. Hou Jianjun, chairman of Ningxia Huachun Garments Co. Ltd. stressed that the men's clothing in autumn and winter this year

When it comes to the emphasis of purchasing fabric, Hou Jianjun combined with his experience in the garment industry for many years, he said: "the professional talents, raw materials market and sales market that clothing needs now are mostly concentrated in the economically developed coastal provinces. And it is located in the northwest economically backward area with incomplete industrial chain. Compared with the coastal advanced garment enterprises, the production line optimization management ability is not strong, the staff labor skills are low, the products are too complex and other factors which lead to the enterprise can not scale and specialized production and sales, resulting in certain restrictions on the production efficiency.

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In order to get rid of these unfavorable factors and reduce operating costs, enterprises will further negotiate the price according to the regular price of the manufacturer, so as to maximize the control of operating costs. At the same time, in order to meet the personalized and diversified needs of consumers, enterprises prefer to choose functional fabrics when purchasing accessories, such as the series of three protection functions, the series of wear-resistant fabrics for travel, the elastic stretch fabric and the self-cleaning wrinkle fabric. In addition, when purchasing tooling fabrics, enterprises will pay more attention to the characteristics of flame-retardant, antistatic, crease resistant and so on. When purchasing shirts, they will pay more attention to the characteristics of wrinkle resistance, air permeability, comfort, and whether the products have Taka Sari, mulberry silk and other ingredients.

Comment

In order to get rid of the adverse effects of the economically backward areas in Northwest China, Hsin Chuan will further negotiate prices in accordance with the regular prices of the manufacturers, in addition to considering the factors such as fashion and functionality, while maximizing the cost of operation while maximizing the demand for personalization and diversification.

How can fabric enterprises expand their territory in the children's wear market?

Case interpretation: Beijing Parker land limited liability company

Key words: closely following the international trend, conform to children's wearing habits, and strictly observe the safety concept.

"From the international fashion trend of 2014 autumn and winter children's clothing, every designer can capture the trend information that suits his style of design. In terms of profile, bat sleeve knitted pullovers and minimalist candy coats make little grown-up fashion styles. In the aspect of pattern design, the interesting element of feline animal has been highly sought after by the fashion industry. The clever blending of the classic canine elements and the new design methods deducts the refreshing visual sensation of the seller, the collocation of the smiley elements and the pure yellow pigment, bringing people more happiness. In terms of color, this year's children's clothing is still bright and eye-catching. Happy blue tones blend sweet orange and fluorescent green, so that people can not help associating fresh and refreshing palette. In terms of fabric, plain fabric has brought a new experience of touch and density with a wide scale and eye-catching candy color combinations. The combination of thick flannel and soft herringbone gives people a feeling of comfort and warmth. Tong Baoyi, senior director of Parker land limited liability company in Beijing, said that in the autumn and winter design of 2014, R & D personnel carried out a series of combing and innovation of these trend information, so that the final products would be more consistent with the current domestic children's wearing habits in keeping with the international fashion trend.

Tong Baoyi said that compared to the adult fabric, children's clothing is more comfortable in terms of environmental protection and safety. Besides, it has more stringent requirements for environmental protection and safety, and has added some functional indicators, such as moisture absorption and sweat. It also increased saliva index and flame-retardant index in infant clothing. According to the GB-18401-2010 safety and quality index, the minimum requirement for ordinary children's clothing is B, the minimum requirement for infant clothing is class A, and the minimum requirement for adult wear is C. Different grades have different standards for formaldehyde content, pH value and color fastness of fabrics. In addition, the fabric products which are often processed by hot stamping, hot silver and flocking are not suitable for children's clothing in adult clothing, while the fluorescent color fabric products are not suitable for infants and young children.

"In order to be able to make more comfortable, safe and environmentally friendly children's clothing products and enhance the market competitiveness of the company, Parker in the face of the implementation of products.