Nike Will Issue "Intelligent" Sports Shoes.

On the morning of January 8th, Nike announced officially at the CES 2015 exhibition. In October this year, it will issue "intelligent" sports shoes Nike, which is a legendary tale.

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Movie fans are no stranger to these shoes.

In 1989, Spielberg's Back To The Future II (back to the future 2) was released on schedule. This futuristic original film created a dream of time travel for that era.

It has become a deep memory for many people.

In the movie, the hero Martin came to the October 21, 2015 in the future.

The shoes, which are very bright except for their appearance, can also automatically tie shoelaces.

After more than 20 years of waiting, we are getting closer and closer to 2015. Nike will also let these shoes really appear in our lives.

Nike was a very successful one.

Not only has it spanned over twenty years, it has also been on the crossroads of many industries such as film, technology, fashion, sports and so on.

Previously, these shoes had been exposed through multiple channels, and foreign artists Kanye West and Chinese star Shawn Yue all passed through it.

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The reporter learned that cotton textile leading enterprise Cole Zhejiang Group Limited will open its first overseas factory in Lancaster County, South Carolina, with a total investment of US $218 million.

"The contract has changed from intentional investment to substantive effect. The first phase of the project will start in February 2014 and is expected to be put into operation in October 2014."

Huang Guogang, director of the office of the group office, told reporters that at the end of last year, the company began to look for investment opportunities in Vietnam, India, Pakistan, the United States and other countries. Finally, after actual research and demonstration, the factory location was placed in the United States.

Huang Guogang said that the project's foreign investment is mainly aimed at coping with the high cost of labor and energy in the cotton yarn industry in China, avoiding the international trade barriers to China's textile industry, and promoting the implementation of the internationalization strategy of the enterprises.

The data from Cole group show that the whole project will form 100 of the most advanced air spinning machines in the world today, with an annual output of 15 tons of yarn, including 52 sets of air jet spinning machines and 6 sets of Qing steel couplet. After the commissioning, the production scale will reach 70 thousand tons per year.

Liu Aihua, Secretary General of Zhejiang cotton textile industry association, confirmed to reporters that Zhejiang Zhejiang Group Co., Ltd. is the first cotton textile enterprise to directly invest in Zhejiang Province, which is also the first manufacturing factory set up by Chinese textile enterprises in the US.

Zhang Handong, President of Zhejiang Business Research Institute, told reporters that before the manufacturing industry's foreign investment mainly included equity investment and mergers and acquisitions, it was relatively rare to set up factories directly in developed regions such as the United States. It believed that with the increase of factors such as trade barriers and the rising cost of land, labor and resources, direct foreign investment would be increasing.