The Fundamental Role Of Consumption In Promoting Economic Development Is Particularly Important.

Income is the foundation and premise of consumption. In recent years, the income of ordinary citizens in China has increased rapidly. However, the trend of widening income gap has not been fundamentally changed. There are still many channels for increasing income of the middle and low income groups.

What are the expectations of the middle and low income groups? What are the demands for expanding consumption from "imitation wave type" to "personalized diversification"? Release the potential of consumption, let the people feel at ease and spend money on what policies are needed precisely. Today, we have launched a series of reports on "new normal consumption, new consumption", trying to find answers to these questions.

Under the new normal, China's consumption has stepped into the new stage of "individuation and diversification" from the past "imitation wave type". The middle income group is the driving force for this change, and it is also a middle-income group that leads the new normal consumption.

　　 Can wage inflation beat prices?

Fang Fang worked overtime almost every day at the beginning of the year. She worked for a company in Beijing and recently caught up with the year-end accounts and the budget at the beginning of the year.

Working near China World Trade Center, 10 days a year with paid annual leave... In the eyes of friends and relatives, Fang Fang, a famous university graduate, has a respectable and enviable job. But when it comes to wage income, Fang Fang is "full of grievances": "I haven't saved a few money in my 3 years of work. I am a real" new year family ".

With China's economic development entering a new normal, the stimulating effect of consumption on economic growth is increasingly prominent. "However, if income does not increase or income increase has not risen much, how can we stimulate consumption?" Fang Fang said.

"Wages have been rising over the past 3 years, but relatively slowly." Fang Fang carefully compared the payroll, her pre tax wages rose from 5000 yuan to 6000 yuan, an annual increase of about 5%. However, as the wage base is small, the increase of 5% is only a few hundred dollars, which is quite different from the 10% to 20% increase of the company executives. "It is no exaggeration to say that the annual wage increase in the middle level of the company is equivalent to my 2 month salary."

Although the official CPI increase in 2014 was lower than in previous years, Fang Fang felt that the pressure of life was still small. "Wages are rising slowly, prices are rising all the time, the basic cost of living has been increasing, and the rising wages have been" digested "by the rising prices.

In Fang Fang's booklet, there are several expenses that are fixed monthly expenses: 1800 yuan for rent, 1000 yuan for catering, 300 yuan for transportation and 100 yuan for communications. "These fixed expenses have already spent more than 3000 yuan, every month wages also arrive at 4000 yuan, oneself again how to save, will also have some human relations to exchange, for example, attend the wedding, invite friends to eat and so on, count down, every month remains very few."

"When wages are tight, I feel that I have a long way to go from stimulating consumption in government documents. The most basic necessities are saving and saving." In dealing with work and numbers, Fang Fang in his life is also careful. "Eating in the central business district is the biggest headache for me. There are more high-end restaurants and less public consumption. The box lunch set downstairs has risen from more than ten yuan to 20 yuan, but it can only be accepted by large restaurants which are hundreds of dollars. The clothes in the mall have been rising. After 50 percent off, they still feel expensive. They usually go to Taobao for three goods, and they can save a little bit.

"In order to reduce the cost of living, I shared several people with a few people living in a small house outside the East Fifth Ring Road, and crowded the bus and crowded the subway every morning." Fang Fang said that after the recent subway price increase, the traffic cost has increased, and it will cost more than 10 yuan a day. "I have started thinking about taking a bus to work. Although I have to drop a bus, I save a few yuan a day, and I can save it every month."

Under the new normal, China consumption From the past "imitation wave type" into the "personalized, diversified" new stage. The main force driving this change is the middle-income group, which is also a middle-income group leading the new normal of the consumer market in the future. However, due to the slow increase of middle income groups and the burden of buying, supporting the elderly and children's education, the resistance to consumption upgrading is not small.

Fang Fang is full of expectation: "the new year begins, and the country has been advocating raising the income level of residents, hoping that prices will rise slowly and wages will rise faster. There is money in pocket, and it is enough to consume.

Under the new normal, to expand consumption, we must deepen the reform of the income distribution system, and increase the income of low-income groups through adjusting the role of the first income distribution and the two income distribution.

　　 Why not earn enough money for work?

"Often heard the news that the average income of residents has increased a lot, why is it difficult for them to feel the change?" Li Dedong, 35, is a cloth cutting technical worker in a mattress processing plant in Shenzhen. In 2010, he came to the factory from his hometown in Hebei. It has been working for nearly 5 years.

In the past 5 years, Li Dedong's salary has been quite stable: the salary of 3000 yuan more than 5 years ago is still more than 3000 yuan. But the gold content of this salary is quite different: 5 yuan ago, the monthly salary of 3000 yuan, it sounds like a large number in the old home. Every time we go back to the new year, we will "let go of our hands" to purchase a large number of new products. Now, the salary of 3000 yuan is not attractive. "When we are busy farming, we work as helpers in the agricultural cooperatives in our hometown, and we can earn two hundred or three hundred yuan a day."

"Although living in big cities, there is still a big gap between daily consumption and townspeople." Li Dedong said that many friends in the city would go to the movies and go to restaurants every weekend, and they could go on vacation every year. "Dreaming of the same day as them."

　　 Why does Li Dedong not want to try these consumption?

Shoulder heavy burden, high cost of living. "At the age of marriage, the eldest son needs a lot of money to buy it. The youngest daughter is in high school and spends money. Although the wife earn some money in her hometown, most of them still rely on my income to support their families. Li Dedong said.

More importantly, we should save money for our old age. "Now young people can work hard and have a steady income every month. But in the future, when the day is dry, the factory will certainly not pay any money. Li Dedong said.

"The economy has entered the new normal, and our migrant workers have new ideas about life. The most urgent thing is to hope that their incomes will rise again." Li Dedong said. Income is raised so that families can enjoy life better in the city.

According to the law of diminishing marginal propensity to consume, although the income of high income groups is high, marginal consumption propensity is relatively low, and the proportion of new consumption expenditure to new income tends to decline. In contrast, low-income groups have a strong desire for consumption. To expand consumption, we need to work hard on them.

　　 New normal goals The next step is to expand consumption. Income distribution Through the adjustment of the first income distribution and the two income distribution, the reform of the system will do everything possible to raise the income of the middle and low income groups. In Li Dedong's opinion, raising wages can not rely solely on the initiative of enterprises, but also on the initiative of workers. "The new year has started again, and I hope that the relevant departments can provide more vocational training, so that migrant workers can master more valuable skills, find jobs with higher incomes, and avoid wage increases as empty talk, which will be more real."

Under the new normal, the countryside is still a "rich ore" to expand consumption. The key to leveraging the rural market is to do everything possible to increase farmers' income, release their consumption potential, and make rural consumption live.