Semir: Small Businesses Will Gradually Withdraw From The Market.

At the end of last year, Semir called "small businesses will gradually withdraw from the market".

For this price cut intention, the reporter contacted many Semir executives yesterday, but did not receive a response before the deadline.

In various industries, through the self promotion of high price, the Semir, a sportswear giant, threw a "price cut", which surprised the industry.

There is no further explanation for the price reduction.

Independent commentator Ma Gang believes that this is Semir's price war strategy.

"To seize the market at a price that is similar in location but smaller in scale."

Ma Gang said.

Semir has admitted in its investor relations activities in December 8th last year that small businesses will withdraw from the market as competition intensifies and markets enter centralization.

However, in the industry view, Semir's

Or will trigger other enterprises to reduce price confrontation, "this even leads to vicious price war, and then dilute the profits of enterprises, and as the price goes down, the brand will also suffer a blow. In the end, this is not necessarily a cost-effective business," a casual apparel industry insider said.

Semir's 2014 semi annual report shows that Semir's gross profit margin is 36.73%.

"Compared with other leisure apparel giants, Semir has lower gross margins."

People in the industry said.

Related links:

The British fashion industry is changing rapidly, and now Britain has become a "hot potato".

Mulberry, Burberry and other British luxury brands are recruiting large numbers of new people, and many companies shift their production tasks back to the UK.

London's Saville street is famous for its custom tailored clothing store. Today, the young tailor is passing on classic crafts on this old street.

For Asian consumers, "made in Britain" is undoubtedly a big attraction for them, even if the price is high, it will make them feel value for money.

The textile industry was once the leading industry in the UK economy, but since the 70s of last century, enterprises have moved factories to China or India in order to reduce costs.

Now, the British textile industry is beginning to recover.

Experts say British companies have found the advantages of local manufacturing, which can bring products to market faster and get a premium.

KateHills is running a company that connects designers to British manufacturers.

She said that for the first time in recent five years, manufacturers have invested in new equipment, including advanced digital presses and looms.

Although "made in Germany" is still the leading brand in many industries, "British products" are becoming synonymous with high-quality textiles.

According to a recent report by Barclays, British exporters can unlock up to 2 billion 100 million pounds of potential revenue by building "branded" brand.

Barclays said that as the UK's largest export market, the United States contained a potential income of $800 million, while Qatar and China could bring a higher premium.

Underwear & Nightwear manufacturer Headen & Quarmby has pferred all production work from Asia to the United Kingdom, while socks manufacturer Roy Lowe & Sons has also shifted some of its production tasks back to the UK.

Global consumers' pursuit of British products has also encouraged luxury giants to strengthen technology research and development.

Since 2006, Mulberry, a high-end leather goods manufacturer, has been running the apprenticeship program. 70 new people have been employed.

In 2010, Burberry started an apprenticeship in a factory in northern England to produce its iconic windbreaker.

The 100 year old shop on Saville street in London is also actively recruiting new people, hoping that the apprentice can inherit the old technology that faces risks and continue to make customized suits for celebrities like royalty, entertainers and other celebrities.