How Can A Franchised Store Run More Successfully?
No matter what the psychological feeling of price or beauty is, it is known after comparison.
Therefore, we should compare and sell the main garments. When the customers choose the items to sell, they will put the products with high quality and high price next to them, so that the customers can compare them with themselves.
For example, selling silk fabrics, putting silk fabrics on the next side, and telling the customers how to distinguish that feeling is completely different from the feeling after wearing.
Even if the price is higher, customers will buy it.
Shop location
If you are not on the busy street, the people passing by do not have the need to purchase clothes. At this time, the store's products are very important.
The door can be exaggerated and unique.
collocation
The purpose is to attract people to see.
Brands such as broken codes, store monopolies, dismantling, etc. can be used to hang out.
In short, if you can attract customers to the store, you can try.
A clothing store owner should know something about clothing knowledge and collocation, and tell customers how enthusiastically to tell him how to distinguish clothing workmanship, fabric, dyeing, accessories, the difference between good clothes and bad clothes, and how to match them.
The more customers know about clothes, the more willing they are to buy your clothes.
Large numbers of
Low price goods rejection
It can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are always one or two natural leaders in a group of people. Their words are especially influential, so they should stimulate their speeches more. Once they are enthusiastic, product reviews are real brands, the reasonable price will make people around them make decisions more quickly.
For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also sell you a lot.
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At present, many stores use contrasting, bright and bright colors to differentiate themselves from gloomy tones, and effectively attract consumers. However, because of the differences in brightness and brand positioning, the sales of these clothing stores are not ideal.
Color is attached to the surface of space and objects. It can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.
Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance.
Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression.
Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye.
Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the clothing store quickly.
We must consider the influence of color on color in the color selection around the clothing store, and choose the right color to add color to the product so as to make the color balance and improper use of color will destroy the image of the product.
The arrangement of colors should be reasonable when commodities are presented.
We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.
When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea.
When we use color, we must seek truth from facts and design for the individuality of clothing.
The use of color in clothing stores must achieve the above three purposes.
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