What Are The Reasons For The Failure Of The Underwear Store?

　　 Entrepreneurship There is a lot of danger on the road and a little carelessness. Therefore, in order to guard against the unexpected, it is necessary to establish a psychological preparation for reverse thinking. The following 15 points are that entrepreneurs are liable to fail. trap The novice for underwear store is a warning sign:

Trap 1: avoid overly optimistic expectations.

Trap two: avoid investing in an industry that is not suitable.

Trap three: avoid having no unique underwear to join chain stores.

Trap four: avoid trapping trains;

Trap five: avoid Underwear The supermarket is located in the wrong business district or location.

Trap six: avoid the risk of the top store;

Trap seven: avoid ignoring the Perfectionism of financial planning;

Trap eight: avoid space planning that prevents visitors from coming.

Trap nine: avoid the risk of partnership;

Trap ten: avoid "short-sighted" business philosophy;

Trap Eleven: avoid using inappropriate sales skills;

Trap twelve: avoid obsolete advertising techniques.

Trap thirteen: avoid the wrong idea of joining.

Trap fourteen: avoid backward human management concepts;

Trap Fifteen: avoid erroneous expansion.

In addition, many entrepreneurs do not seek to be big in business, but only for good. This will lead them to miss some opportunities for enterprise development, or to hesitate to face changes. But from another point of view, these characteristics can also make enterprises stable development.

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At present, many stores use contrasting, bright and bright colors to differentiate themselves from gloomy tones, and effectively attract consumers. However, because of the differences in brightness and brand positioning, the sales of these clothing stores are not ideal.

Color is attached to the surface of space and objects. It can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance. Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression. Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye. Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the clothing store quickly.

We must consider the influence of color on color in the color selection around the clothing store, and choose the right color to add color to the product so as to make the color balance and improper use of color will destroy the image of the product. The arrangement of colors should be reasonable when commodities are presented. We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea. When we use color, we must seek truth from facts and design for the individuality of clothing. The use of color in clothing stores must achieve the above three purposes.