How To Choose A Clothing Brand Suitable For Oneself?

To make full market research on the location of the store, the shopping center and the planned shop location, including the surrounding brand style, sales status, etc. Fashion Alliance The target consumers, consumers' characteristics, residents' condition around the business circle, the flow of people, the trend of the people, age, rent and so on. Through the survey results, we can locate their market positioning and the basic positioning of the brand and the price they need.

Then according to the assessment of the local market, make an investment plan, rent input, decoration investment, personnel costs, and the basic conditions of the brand supplier, such as: clothing brand margin, prop input costs, the first batch of goods, liquidity and so on.

Mature brands require high and immature nature. brand The demand is low but the success rate is not enough! Knowing the basic growth process of an enterprise is enough to know the operability of the brand. As the saying goes, what bosses are there? Let's know more about the status quo and future development of enterprises.

Series products and color series: series products Combination and collocation Whether there is a certain representation of the local market, whether the color system grasps the prevailing trend in the local market, whether the fabric is competitive with the price and the market. Supply capability is the most basic success factor for a brand. What is the listing plan for apparel affiliate products? How long is the production period?

Related links:

At present, many stores use contrasting, bright and bright colors to differentiate themselves from gloomy tones, and effectively attract consumers. However, because of the differences in brightness and brand positioning, the sales of these clothing stores are not ideal.

Color is attached to the surface of space and objects. It can give people the impression that they are preconceived. Therefore, the balance of surface color is to make use of color characteristics to adjust the sense of space, create atmosphere and enhance the display and sale of goods.

Storefront is like a stage. The product is an actor performing on stage, with a successful performance. The whole stage of color must first give people a sense of balance and balance. Color has a sense of seriousness, and the color of the shop must be balanced. For example, the color of the roof is generally lighter and lighter than the color of the floor, otherwise it will give people a feeling of heavy weight and oppression. Balance colors give consumers a sense of comfort, and consumers will be pleasing to the eye. Sloping and messy colors can only be irritating and dazzling. In such a space, the only choice for consumers is to leave the clothing store quickly.

We must consider the influence of color on color in the color selection around the clothing store, and choose the right color to add color to the product so as to make the color balance and improper use of color will destroy the image of the product. The arrangement of colors should be reasonable when commodities are presented. We can put goods from bright to dark order, or put them together in the same tone, or put light and dark tone products in different areas in order to achieve color balance.

When the eyes see colors, they naturally produce figurative associations and abstract imagination. For example, seeing white can make people associate snow white, white sugar and brides' wedding veil; seeing orange can associate with heat and sunset; and seeing blue can associate with the sky and sea. When we use color, we must seek truth from facts and design for the individuality of clothing. The use of color in clothing stores must achieve the above three purposes.