Everyone Founder Ding Xiaogang: Let Data Speak.

When everyone took the name, we used to be a traditional hardware device. When we started our business, we were thinking that our traditional hardware business was very difficult, so we were thinking that we were going to be a Internet Co.

Take this name is also hope that we can use some Internet Co practices, can do something to attract eyeballs.

Of course, it is also hoped to make clear in a way that we are doing a certain direction.

What we have to do is store next door, each shop, each person, one plan.

Give all offline stores, do physical or retail, etc. to these people to provide them with a plan or idea and so on.

All O2O or paction process is a process of payment and delivery of services to customers.

We went to the store to see the product was good, and then cash or brush a card to buy the product.

Later, when Ali came out, we found that the goods could be bought on the line, and later found that there was a credit problem in the payment of goods, so Alipay came out.

So today we see that many items to be shared are moving a lot of services from the offline service to the line, or from the online to offline.

From the paction process to the customer payment process, we find that the online payment process is very clear. All the people here who use Ali and Tencent can basically know your home address, know your phone number, know you are familiar with writing, and whom you have paid for.

But we find that the online process is missing, and all pactions and payments under the line will only know how much and how much I have sold at the moment of payment.

This person took a card and came to know that I was the long-term customer of the store. Before that, the data of the store were missing. All of our retail owners today always know how much I sell today, and I don't know how many people come today. I don't know what kind of merchandise he has visited, what kind of goods he has visited, what he is going to stop and play before, what is very clear on the line, but there is nothing on the line.

We think this is a vacancy place, so we hope to move from online to customer understanding of these things online, in short, is the offline data cube, we hope to do this thing.

Why do we do this? Because there is no such part of the line, there is no need for this part.

In addition to meeting the needs of this part, we find that there are still many problems under the line.

Let's make a coffee shop or make a meal.

Can you estimate how many suppliers there are in the whole country? Nearly 2000.

Which of the largest market share does not exceed 1%? What is the problem? Under the line, IT and informationization are very dispersed. There is no such company as 7:2:1, which has a 70% share like Internet Co.

I believe that this is a future, a few things that can extend more needs from the needs of various channels, and we hope to do such a thing.

The way I do it is very simple and I want to share with you.

Cut a knife into the market. It's impossible for you to do the whole system now. Now I'm doing it, but I don't think they can replace the restaurant quickly.

So we are looking for a sharp knife to enter the market, and then we will do our best to find our own barriers.

This sharp knife is a very simple thing. Compared with online statistics, there is no chance of online opportunities. The shop owner never knows how many people he came to today.

So we made such a very simple hardware, mounted on the top of the door, and it counted out the data.

We have a very important consideration in this matter. It is almost independent of industry. All industries and businesses have to know all these data online. This is a very clear demand and is able to get through different industries.

We use such a sharp knife as a consumer product to do it.

What I have done is professional level. What is professional level? One may need ten thousand to terminal customers, then need professional installation and construction. It is a closed system.

It is a product that has a very high threshold for users. We will make it a threshold.

At the time of implementation, it is very simple. Customers have such a device to count the number of people in a day, and then through the cloud to the user's display, there are various ways of showing.

This is the first generation of products, or can be positioned in the mobile Internet era, the first 2B statistics of the flow of hardware, but for our team is the fourth generation, because we have done three generations of such products, there is also a lot of experience accumulation.

We make it into a consumer product, hoping that users can simply install and debug it.

In front of us, there was a simple case. In December 2nd, I had the first batch of engineering prototypes sent to France. A Frenchman did not understand Chinese at all, and no one helped him. He used his mobile phone to download a Chinese version of APP, and used the product without any assistance.

Such products were not possible before. During the first four years of my work, basically all of our previous hardware products cost 1500 yuan to enable professionals to install and debug them.

With such a very simple APP, all of our stores and salesmen can get a clear picture of the data and store management indicators, whether they are passenger traffic or conversion.

And we have designed an application list. For example, I have the index of women's clothing in today's women's clothing, and the leather bag has the index of the bag, so that you can know what level I am in Shenzhen or this industry.

We develop a batch of high quality users through industry media, star users, industry lecturers, and Jingdong chips.

We have also created distribution systems and incentive sharing to enable users to spread well.

We now have a WeChat group, who can do our distribution without any threshold.

For the future, does anyone say that I know the statistics of passenger flow or know the value of today's turnover? Yes, its value may not be so high. So we still have some things to do, for example, we can know that today is the age of men and women, and how many years they are coming. This person is the first time to come here. In the future, he will know how this person walks through this shop and how he stays in front of the shelves.

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It is equivalent to my login to a website to open the page to browse the final deal to pay to quantify to do, of course, there are other kinds of we will also pay attention to.

After doing these things, we will build a vertical industry community, through these industries, let the same group of people communicate with each other, so that they can produce some sticky.

When there is some accumulation in the offline data, we can understand the situation in my industry and business circle, and then connect all these data to the Internet.

Unlike yesterday, when it rained yesterday, my business declined and other homes declined.

So we will get these data online.

For example, I sell shoes. In Taobao, I can know what level I sell shoes. We don't know what we sell online, so we hope to get through online.

In the future, we hope that we can build stores and salesmen into one of our distribution channels.

In the future, we will also find other ways to connect our consumers.

Take a simple example. As an ordinary consumer, you may go to a certain store. When the shop first goes to the store, you have the chance, because you spend some shopping habits in other stores, so that you can become an entry-level member here, because he knows you like this type of product and has such a spending power.

It is possible to let you go to this store accidentally, say you are a recommended member of a certain industry, then you will enjoy a certain discount and so on, and will find such an opportunity in the future, and these technologies have been stored for four or five years, so we will gradually turn it into Internet.

Ours

Very fast, from July 11th.

In September 23rd, we finished the pilot project in Shenzhen, and completed the angel wheel in October.

The hardware of our 1200 units has been completed last week. We will finish the installation and implementation of 1000 user points by the end of this year.

Including the front, we talked about the more than 200 stores of the external measurement, are preparing for the external measurement, all households themselves to implement, we just sent the express, and then they used these APP.

We also hope that some of our friends will do some long-term cooperation with us, because we need a lot of people to help us in the process of layout.

So in this piece of cooperation, you can contact us, this is my WeChat public number, and my phone, QQ, can communicate with us anytime.

We hope that through such an intelligent hardware as a breakthrough point, an intelligent hardware with no blank market is now cut into the retail industry under the line. After intervention, some possible barriers will be built up. In the future, we will have the opportunity to build a large platform for a vertical industry in the offline retail business. On this platform, we have the opportunity to do some related services.