Independent Designer Wang Lu: Luck Is Like Seed Sowing.

"They can see my persistence, my words and deeds. You promise someone else something, can you do it? It's that simple. " Wang Lu said.

In this case, efforts are not worth mentioning.

"Who does not have a hard process, the efforts are too many people, so efforts are not worth talking about. And with equal efforts, we get more than others. As I flew around the world hundreds of times this year, I got gastroenteritis and all sorts of discomfort, but you also saw the scenery, met your friends, your cash flow was done, and everything was on the right track. This is a need to be thankful. Wang Lu said.

I'm the only one who dares to do that.

Wang Lu has always wanted to make fashion, but he didn't want to be a high-end custom brand at the beginning. Instead, he wanted to be a fashion brand for college students and white collar workers.

But after that, Wang Lu found himself unable to make the market. On the one hand, there are already too many brands in the market, Zara, H&M, UNIQLO, including many domestic brands, and the competition is fierce. On the other hand, the market needs a lot of capital and lots of advertisements, so users will be concerned.

"My resources are more suitable for advanced customization, including me." Wang Lu thought.

Wang Lu's Diana Wang is doing the quarterly wardrobe. First, make the identical human shape according to the customer's figure, and then make the special person plate making. "If a person did not wear the clothes made of advanced custom, it would be nice to wear them, but the waiting time for two months will offset that." Wang Lu said.

So Wang Lu and her team provide "lazy people services". "I'll fly where you are, and I'll take your measurements, make clothes, send clothes, teach you to match, and help you sort out the old wardrobe."

"At present, there is no such mode in China's advanced customization, and only I dare to do so." Wang Lu said.

Diana Wang's summer closet is 200 thousand yuan, and the winter wardrobe is 400 thousand yuan. At the same time, we must pay the whole sum first and start again. With such a request, her customer return is very high, "about 5~6 people in 8 people will turn back, and second times may be the first two times the price to buy."

Wang Lu admired the German business, and she knew that cash flow was important, so she asked "to pay first and then make clothes." "Diana Wang's initial funding is 1 million 600 thousand, 10 months, and Diana Wang has more than ten million cash flows. So, at least 6 months next year, I have some cash flow. Wang Lu said.

In 2013, China's high-end custom brand "accident" attracted the attention of the world because of the first appearance of "first lady" Peng Liyuan. But China's advanced customization is still in its infancy, and the industry's understanding of "advanced customization" is not the same.

"There is no standard for advanced customization in China. I think there are two reasons. First, advanced customization has not really passed down, and has not formed a culture; second, China still has no environment for advanced customization. Compared with all the Advanced Custom Brands in Europe, which survived through the Second World War and developed into luxury goods groups, China's brand has not really attached much importance to this matter. Wang Lu thinks so.

And she chose to register her personal brand in the UK, and put the design and production in the UK because the domestic technology still failed to meet the requirements.

So Wang Lu wants to train Chinese advanced talents.

"There are many young people in China. They are not graduates of design majors. They may be children from rural areas, but they like fashion and like making plates. I hope to provide an opportunity to bring them to England and let them study there. It's a bit like an apprentice, but more formal. After a year and a half, they can go back to work for my brand. " Wang Lu introduced his new year's talent plan.

What if the trained talents were taken away?

"I can accept that because it is a change in the whole industry." Wang Lu said.

I 'm so lucky

"Especially since last year, I feel that my life has entered a fast lane. Registered companies, registered trademarks, enter London clothing week, do their own business models, take certification, read the Mongolian EMBA, and CHANEL's advanced custom dress designer, cooperate with CHANEL's workshop, in the process, I feel lucky as if the seeds were planted.

"I 'm so lucky" seems to be her pet phrase in the interview.

Fortunately, it seems to be from the fate of Wang Lu and Christian Dior.

The girl who caught the pencil and lipstick was fond of reading books, but also liked expensive things. When she arrived in London at the age of 14, she was fascinated by the brand for the first time in the Dior shop. How can the rhombus grid be so elegant that it can't be said. Then I saw the package of Lady Dior. I like it very much. "

"When I was a teenager, mom and dad bought my first Lady Dior. In my opinion, I like them as well as I like books. I like beautiful clothes for granted. They don't think I'm spending money. " Wang Lu recalls.

Wang Lu's mother named Diana for Wang Lu, so when Wang Lu Diana learned that Lady Dior was designed for Princess Diana, she said, "I have an unconsciously fate in mind. I will think, wow, so I liked it so much because it had such a fate.

Later - " Christian Dior The first one to invite me to see. Advanced customization show In 2013, I went to Montana to read EMBA. My principal was Dior's former CEO, and he was the senior designer who introduced me to CHANEL. I 'm so lucky!

She thought, "my connection with these so-called big men is not imaginative or twisting."

The first is the mutual concern between micro-blog and Zhang Defen and Xu Xiaoping. "Zhang Defen has a book," I want to be successful. "I read her book and wrote a reading of it on micro-blog. Then my fans talked to him, and Zhang Defen, who only paid attention to 22 people at that time, paid attention to me and had a brief communication in private letters. Until now, we still have contacts. " Wang Lu said, "and Xu Xiaoping, I always knew him, but suddenly he paid attention to me one day. I didn't say anything, but I think this is the power of success. "

The second is the story of Fan Bingbing's acquaintance. "She is my idol. Just one day, we saw jewellery on the same occasion. We were sitting there, discussing it. What do you think of this? Will it be expensive?" After chatting, we found that we had too many similarities. Wang Lu said, "24 year old Fan Bingbing has long been popular in China, but she feels that" spring is just beginning at 24. " This sentence particularly shocked me, I am 24 years old.

　　 Wang Lu He said he was not very good at greeting himself. "Somebody else's big star is there, and then you go up and say I'm your fan, I can't do it, and I have my pride in my heart. I hope others will know me through my works."

But -- "the people I like, they appear like this. So I feel grateful every day, because I think how can I be so lucky. Of course, I can also feel the trap behind my mind. Because there are risks behind everything, you may be too lucky, you will overlook these risks, you may trust others, and therefore get hurt. But this is also some experience of life.