Dialogue With Young Independent Designer Xu Donghao

Today, our young independent designers have gradually separated from the previous generation of designers in the same style of embroidery, dragon and Phoenix style design, and young designers are no longer confined to the design consciousness. They are not so keen on the vague or grand themes of national righteousness and revitalization. Instead, they may be more willing to show something personal charm or life sentiment. Xu Donghao is such a young independent designer.

　　 Reporter: now that you are a college student, you decide to create your own clothing brand. Can you ask your design dream?

Xu Donghao: mine. Design Dream is more to convey a "frank and true self" concept, to express a spirit of freedom and uninhibited, is also in line with the attitude of young people now.

　　 Reporter: independence Designer brand The consumer groups are relatively small and scattered. How do you distribute your sales channels? ?

　　 Xu Dong Hao Young people like to spend their shopping online, so we will promote our clothes on these third party platforms, establish our own brand name "positive and negative creation" on Taobao, and promote and promote our friends through ourselves. Because we are young people, we all like to spread through the Internet, our design is aimed at young people, so it is also liked by many people. In the future, we will cooperate with some buyer platforms and design integration stores. Now we have signed the fashion, and we will also set up our first integrated store running black culture in Sanyuanli, Guangzhou.

　　 Reporter: through this exhibition, what role do you think this Shenzhen original design fashion week played on pushing original independent designers?

Xu Donghao: this exhibition of Shenzhen original fashion week is the first time we attend the exhibition. For our college student team, it is really a good platform for us to show ourselves. Through this exhibition, we really benefited a lot, and learned from many of our predecessors, so that we can realize our shortcomings, so we will redouble our efforts to achieve the best.

This exhibition is still very successful. I think this platform is a good way to bring Chinese original designers and brands to the market, and set up an independent area for original designers, so that many people can see the power of originality. The positive and negative achievements also lay a good foundation for the original fashion week in Shenzhen. We will continue to work hard. Thank you for Shenzhen fashion week!

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