Xu Kaiying: To Deepen The Cooperation And Win Win Of Shoes And Bags Industry Chain

Recently, Xu Kaiying, President of the Guangzhou leather and leather industry association, exchanged views with visiting vice president of the holy land group and general manager Zhang Jun, leather and leather city general manager of Holy Land (International) Leather City, Tang Hui, deputy general manager of leather city. Now it is time to pay attention to resource integration era. Under the "new normal" of leather and leather industry entering middle speed and steady growth, let Sanyuanli and Shiling bring into play their respective regional industrial advantages, and help them to join hands in the "industry of service industry win win" industrial Friendship Exchange, so as to promote cooperation between the two sides in the industrial information platform, commerce and information sharing and other industrial chain, and undoubtedly find new development ideas for solving the sustained and stable development of the industry.

Speaking of the current economic environment, Xu Kaiying expressed the "cautiously optimistic" attitude.

He believes that at least in the first half of 2015, leather leather industry still maintained a "winter" state.

Over the past twenty or thirty years, the "supernormal state" that shops will make money or even break out will not happen again. There will be a trend of steady and healthy development in the future.

Under the new normal,

How should we get ready to start again? Xu Kaiying believes that the industry must be both internal and external in strengthening and strengthening the industry. It is extremely important for the chamber of Commerce to cooperate with the specialized market and share resources.

At the same time, the sales mode should be innovating.

He pointed out that with clothing,

Compared with daily necessities,

The proportion is the lowest, and the ratio of the three is 6:3:1.

As a commodity that is not a necessity, the luggage and bag is more affected by the bad market environment, so it must not be developed in isolation.

First of all, we must deal with the problem from the root of the product. Wholesalers should do well in R & D and service, and brand operation must be highly established.

On the other hand, we should take the initiative to combine shoes, clothing and bags, deepen the integration of shoes and bags, so that buyers will pay attention to the overall image matching while purchasing shoes, so as to increase the purchase rate of bags and so on.

If we carry out a deep cooperation in leather goods and shoes, the development of bags and shoes will surely usher in the second spring after deepening reform.

At the exchange meeting, Zhang Jun, vice president of the holy land group, also exchanged views with the vice chairman of the Guangzhou leather and leather industry chamber and the responsible person of the Yuexiu leather goods city.

Finally, Zhang Jun and his party also visited the creative design exhibition room of the vice president of the chamber of Commerce, "dragon's successor".

Related links:

The sheepskin industry has been greatly affected by the declining demand for sheepskin at home and abroad. At the same time, various policies have been tightened since the introduction of the new environmental protection law. A number of inefficient and highly polluting enterprises will be eliminated and the industry will be reshuffled.

Zhao Jingchuan's products are mainly exported to Russia, but the Russian market has shrunk sharply due to the recent decline in rubles and the price of imported lambs.

Meanwhile, after the US and European sanctions imposed on importing agricultural products into Russia last year, more Russian customers began to switch to their own domestic leather raw materials.

In addition, Zhao Jingchuan believes that the decline in the volume of real estate market will also lead to the decline in demand for cortical furniture.

The new environmental protection act, which came into effect in January 1, 2015, is regarded as a "heavy blow" to deal with the severe environmental situation in our country. It is even called "the most stringent environmental protection law in history" by many media.

Zhao Jingchuan estimates that the environmental protection law and governance standards will increase the illegal cost of leather processing enterprises by punishing, sealing up, limiting production and shutting down production, which will shrink the whole industry by 20%.

After some of the leather factories in Hebei stopped production due to pollution control, Henan became the main force of leather production.

However, the situation is also not optimistic. In Henan, the manager of a leather factory named Mei told the media that the sheepskins sold to Guangdong shoe factories in their factories last year decreased by 50% to 60%, which is also indirectly due to the decline in Russian demand.

"Russia is the largest export market for footwear products."

He said.

Last year, although the demand for leather products increased by the electricity supplier channel, it still could not offset the impact of the reduction of orders in Guangdong shoe factories.