Brazil Sportswear Sales Lead Chile Lagging Behind

According to a survey conducted by Ou Rui International, sales of sportswear in Latin America have increased by 77% since 2008, the fastest growth rate in the world.

During this period, Latin American sportswear sales increased by US $11 billion, almost two times that of Western Europe.

However, the Western European sportswear market is worth two times as much as Latin America.

In the face of such a flourishing sportswear market, China's cross border e-commerce sellers should seize the opportunity to seize the increasingly prosperous market in Latin America.

From the recent reports of foreign media "latinvex", the international sports brands have to find new markets while the Western European market is generally weak. Latin America is the ideal market they want.

In two years, Brazil, Latin America's largest country, is just the two largest sporting event in the world.

Brazil successfully hosted the 2014 World Cup, and will host the upcoming 2016 Olympic Games.

This is undoubtedly the best opportunity for sportswear manufacturers to develop Latin American market.

At that time, the world's major sports brands will definitely invest heavily in Latin American markets.

Football's position in Latin America is very important and its role in boosting sales of sportswear should not be underestimated.

Especially in Brazil and Mexico, the preferred sport is football.

As early as the world cup, the world's two major sports brands, Nike and Adidas, fought fiercely. Adidas became the sponsor of the last World Cup, and its biggest competitor, Nike, was also unwilling to be outdone.

Although not the official sponsor of the world cup, Nike has the highest reputation in Brazil, competing with other sponsors and Adidas.

Both sides have made very few sales achievements in Latin American countries, especially the jerseys and football shoes.

There is no doubt that football is the biggest sport in Latin America, but other independent sports such as running and cycling are also more and more popular among Latino people.

The impact is also growing.

The Rio De Janeiro Olympic Games is coming. By the time, world class runners and cyclists will assemble in Brazil. The popularity of these two sports will further stimulate the growth of sportswear sales.

Venezuela and Argentina were the fastest growing market for the world's two largest sportswear in 2013.

In contrast, Chile's domestic deflation has become a smaller and slower growth country in Latin American sports apparel market.

However, due to the influx of cheaper Chinese goods, the price competition is very fierce, and the price of sportswear has overall declined.

Compared with Argentina and Venezuela, inflation in Brazil is relatively moderate.

The Brazil market accounts for about 50% of the total Latin American sportswear market and is the largest market in Latin America.

According to Ou Rui International, in 2013, the total value of Brazil sportswear market was US $11 billion, with a growth rate of 83%. It surpassed the United Kingdom, France, Italy and Germany, and became the fourth largest sportswear market in the world.

At the same time, Latin America is the second largest.

The market value of Mexico is also 4 billion US dollars, and the market situation is very good. According to statistics, the total market value of Mexico sportswear has increased by 57% since 2008.

According to the survey, about eighty million Brazilians claim to participate in at least one sport, and 60% of them are under 30 years of age.

Therefore, it is easy to see that Brazil is also a profitable sportswear market even without the promotion of global sporting events.

In addition, with the continuous increase of per capita disposable income in Brazil and the increase and opening of all kinds of sports venues, coupled with the rise of people's health consciousness, more and more Brazilians will love sports, and sportswear will become more and more popular.

Nevertheless, at present, Brazil's per capita consumption expenditure on sportswear is still relatively low, which is only 55 US dollars and Germany is US $114.

This also means that there is still room for growth in Brazil market.

According to professional institutions, Brazil's sportswear will continue to grow by US $3 billion by 2018, which is next only to the US and China.

No matter what kind of exercise,

People usually buy famous brand professional sportswear to make themselves more benefit in sports.

Because Brazilians are very serious about sports, they are very willing to pay a higher price for more professional, high-tech and sports apparel.

This is very unique in Latin America. On the whole, Brazil consumers are very brand conscious.

Brand awareness and recognition have a great impact on the purchase decision of Brazil consumers.