Harbin Online Shopping Survey Clothing Shoes And Hats Are Very Popular.

Recently, the National Bureau of Statistics

The survey team conducted a random survey of 200 online shopping questionnaires in Harbin Daoli, Daowai, Nangang, Xiangfang and Ping Fang districts. In 2014, young white collar workers under 40 years old became the main body of online shopping, especially young and highly educated women.

Home textiles are sold more frequently.

According to the survey, young people under 40 have become the main body of online shopping, accounting for 68.8%. According to the education level, 61.2% of bachelor's degrees, 14.8% of master's degree, 15% of college and 9% of senior high school, and 75.6% of women's online shoppers are far higher than men.

Staying at home, saving time, the price is cheaper than the physical store; shopping at any time and anywhere is the top three among the main reasons why netizens choose online shopping products and services.

In the survey of online shopping of 18 categories of goods (services),

The online shopping frequency of miscellaneous goods ranks second; the purchase of food, beverages, cigarettes and liquor, communications and games recharge, mobile phones and accessories, automotive supplies, handicrafts and collectibles, personal care products and other 6 items (services) purchase more than 10%; and "books, magazines and audio-visual products", "household appliances", "computers and their supporting products", "digital products", "furniture," "catering, tourism and accommodation", "insurance, performance tickets", "home service, family education, nanny and other life services", "air tickets, train tickets (except for 12306 websites and airline websites)", "other commodities and services" and 10 10 items (services) online shopping frequency is less. Shoes, hats and home textiles are ranked first in online shopping; family day.

"Double eleven" and "double 12" triggered the online shopping craze, giving consumers a shopping enthusiasm, far exceeding the traditional shopping malls, stores and other sales channels of sales promotion.

"Buying"; choosing 46.6% of the "online shopping experience" recommended by friends around the world; making a choice of "shopping websites frequently, looking for cheap and good products (services), planned purchase" according to the needs of recent life, accounting for 33.3%; choosing "preferential information that is easily pushed by merchant mail, WeChat, micro-blog, website advertising and so on", accounting for 26.7% of the purchase information, and choosing the "preferential purchase information which is pushed by merchant mail, WeChat, micro-blog, website advertisement and so on". 20% of the goods and services that are matched with the recent purchase intention are chosen, and only 6.7% of those who choose to browse the shopping website frequently find that their favorite products (services) are purchased. When asked about online shopping habits, more than half of the netizens chose to purchase first, search online, and after careful comparison.