Starting A Clothing Store Is Not Profitable.
Ren Feifei's shop is called "heart nest", which is mainly engaged in all kinds of fashion clothes.
7 square meters of shops, filled with hundreds of goods, appears to be a bit crowded.
"I haven't lost the money for 4 months."
Ren Feifei said.
In addition to the monthly rent of more than 3000 yuan, she earned more than 4000 yuan last month alone.
In January of this year, he earned 30 thousand yuan from work study program and borrowed more than 40 thousand pieces of money from friends.
Most of the clothes in the shop are around 50 yuan, and the most expensive one is just over 100 yuan.
Ren Feifei said that she positioned the main consumer groups as students, which they were more receptive to.
At present, she is applying for small loans to youth entrepreneurship service center to ensure the turnover of small stores.
"If you go fast, you have to prepare more funds to ensure the expenses of the store."
This is also one of the tricks Ren Feifei has been "making steady gains".
clothes
style
Change in half a month.
Cheap is not the only advantage of a small shop.
"There are many classmates in Hangzhou. They can bring me the latest trend information at any time."
Ren Feifei would never allow clothes and other small shops to have a crash.
And in half a month, all styles will be changed.
"When I was at school, I knew a lot of friends who were doing the clothing business."
Ren Feifei said that when he was in junior high school, he had the idea of opening a clothing store.
During the period of school attendance in Hangzhou, there was more contact with clothes. Only then did I really decide to open a small shop, so I made many friends.
Friends will send the latest style photos at any time by e-mail or MMS. She never worries about the clothes in the shop.
Trend
。
The clothes in the shop are never greedy and demanding, and she will leave some of them properly.
Old money
Clothes.
"Some customers like to buy clothes for the season, prepare some sources for these people and earn a lot of money."
She said with a smile.
Event planning will be featured
In Ren Feifei's shop, he also runs all kinds of fashion accessories and accessories.
On the wall of the shop, she also made a special group of lattices, and borrowed the form of lattice shop to rent the fashionable men and women.
Various ways of operation ensure that the "heart" is always popular.
Besides retailing, she also does some wholesale clothing, style modification and so on.
"Mina and Xin Wei" these fashion magazines are what I must see.
Ren Feifei also found inspiration from above.
Recently, she contacted some garment factories in Guangdong, and sent some of the magazines to the manufacturers, which were redesigned and sold again.
"There are some changes in styles, but it also keeps the prestige of famous brands, especially for some girls."
She said.
Ren Feifei said she likes to "toss" in the store and make full use of the available space and resources.
Recently, she is planning to do "dress thematic month" in the store.
"There are different moods in different seasons. We will be very happy to show these elements in clothes."
She is going to put the idea of planning into practice, making it a feature of a small shop.
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