Deep Clothing Industry Chen Wei: Dare To Win!

According to general manager Chen Wei recalling, he first entered the clothing industry in 03 years, when the service company was a famous sports brand in China, and the post was just a warehouse intern.

Later, he gradually experienced the growth of salesmen, store manager, marketing department salesman and marketing manager. He had almost experienced the main work related to the clothing industry.

In the past four years, he has also consciously accumulated his connections and professional knowledge. He has laid a solid foundation for garment industry and a keen market sense. In 2007, under the recommendation of his friends, Chen Chen parachuted a famous domestic menswear brand Nanjing branch as the general manager of the company.

In 2012, Chen took over the Anhui branch of the brand, and served as the regional director of Jiangsu and Anhui. Until October 2013, Chen came to Yichun and personally prepared it.

To open the three market in Anhui, Jiangsu and Shandong.

Assess the situation and grasp the best opportunity.

In the rapid rise of the business community, we have very high expectations for Chen's business talent. When he talked about the experience of doing the clothing industry, Chen specifically mentioned the two word "taking advantage".

From the sports brand to the fashion men's wear brand to the 37 degree Love today's fast fashion women's clothing, this is the trend of the garment industry.

In the early days of the brand building, the 37 degree Love, as Chen said, is a general trend in the development of women's clothing industry in the coming decades.

37 degrees Love by virtue of sharp

Tactile, constant brand adjustment and upgrading, has now been in the forefront of the nation's fast fashion women's fashion, creating a precedent for "one-stop, whole category" business of "ready to wear, underwear, shoes and accessories".

In the face of the impact of e-commerce, the profit margins of physical stores have been compressed to the new lows in the history of the industry. The women's clothing industry is facing major reshuffle and great changes. The one-stop shopping experience of the whole category caters to the consumption habits and omnibearing demands of new urban women, breaks the aesthetic fatigue of traditional single category sales, and will achieve a new breakthrough in store revenue. Chen has seized the opportunity to enter the market at this time, and has taken the lead in starting her own business trip.

When talking about this golden opportunity, Chen analyzed the driving forces of his own decisions: first, optimistic.

Opening the market of Jiangsu Anhui and Shandong, he grasped the market dynamics and had enough information for her products to understand the market and meet the needs of the market at the fastest speed. Two, the spirit of altruism advocated by Xu, whether it was the spirit of business or the spirit of people, encouraged him to feel uneasy. Three, the support given by the company was very strong, and compared with the independent entrepreneurs, he could get a higher degree of cooperation with the internal information. Four, because Chen accumulated resources in the local market in recent years can help his shop to start more quickly, and his Lianyungang store will have a certain radiation effect on Lunnan in the future. In the clothing industry for many years, another hand.

"In short, it is not easy to run into a good brand, a good team, and a good boss. If you catch the opportunity, you must put all your eggs in one basket."

Confidence comes from companies and partners.

If we say twelve years

Management experience has given Chen Wei general manager the strength to make his own business plan, so the support of his company and his peers is the source of his confidence, which makes him even more successful in this project. In the employee's in-house business plan, the company has all kinds of financial cost relief, material support, shop support, financial guarantee and customized follow-up plan, and long-term business guarantee for priority renewal.

President Chen said frankly that this confidence and trust can not be formed overnight, nor can it be formed at any other platform. This reminds him of the impact of joining the Yichun. There are 3 reasons for it. First, Xu sum Meng, through their contact with them, they are very inspiring about their career and work and the kind of passion. Second, the team at headquarters is a young team with vitality, dreams and pursuits. In this platform and team, he is able to find his own passion. The third is the positioning of the 37 degree Love brand, which coincides with Chen's idea. He is more sure that the future will be at least 10 years.

The industry is bound to be a fast fashion and a whole category of products. He has several friends who have worked hard for 7-8 years, all of them are the business elite of the clothing industry. They belong to the team that can come and fight and win the battle.

The relationship between Chen Zonghe and its working partners is a mutually beneficial and mutually beneficial relationship. They achieve mutual success in their careers and lives, and implement the company's "achievement culture" in action.