Zhou Ensi: The Improvement And Reconstruction Of Traditional Garments Must Meet The Needs Of Modern Life.

The change of clothing is described by the change of profile. The fashion prediction of clothing begins with the prediction of clothing profile.

The twenty-first Century is a highly developed information age. The concept of people has undergone tremendous changes. The outline of clothing is the foundation of the change of clothing image. Designers are constantly creating new images and producing new clothing profiles.

However, no matter how the shape changes, people can often see the traditional shadow from the most fashionable and popular clothing.

Hong Kong

School enterprise cooperation enterprise Guangzhou Shang LAN Clothing Co., Ltd. IK dress design director

It shows that there is a fashion cycle in fashion design, and it will pop back when it comes to the right time.

Fashion is like a clock that keeps rotating. New patterns and styles are developed in the process of preserving the traditional flavor.

The so-called nostalgia is to introduce historical, geographical and ethnic elements in the design.

And form, seeking modern from tradition.

People can see the traditional shadow from the most fashionable and popular fashion. This is the psychological reflection of "Xi Xin nostalgia" and "happy new look for old" in people's aesthetic consciousness.

Living in the present, we will miss the past and look forward to the future. This is also fully reflected in the profile design of women's clothing.

For example, in the first two years in the market, the popular shoulder design began in the early 80s of the last century: knitted, dresses and overcoats were also covered with shoulder pads. The wide shoulder profile brought out the handsome and confident women, which also coincided with the prevailing neutral style at that time.

In the past one or two years, they began to turn to the popular style of retro 60s and 70s, long coat, wide leg trousers, cocoon coat and loose coat.

However, we can not take the shape of that time into practice. We need to improve and rebuild it according to the shape, preferences, lifestyle and pace of life of modern people.

In the process of improving and reconstructing the traditional profile, we can seek local changes to make clothes more suitable for modern people to work, meet, travel and so on.

Zhou's design works: reflect the collocation style of the 70s of last century, the matching of overcoat coat and turtleneck, wide leg pants, and create a modern urban white-collar executive's air.

Finally, Zhou Ensi said that with the continuous improvement of people's cultural level, social status, aesthetic differences and the pursuit of personality style, designers also need to constantly innovate, for the traditional design elements through careful planning, ingenious reference, using modern materials, processing methods to extract, simplify and pform, in order to meet the needs of consumers, thereby expanding the market demand.

Brief introduction of John burns

The design director of IK fashion dress Co., Ltd., Guangzhou, mainly designs independent, free, personalized fashion women's clothing. Through a unique language of wear, it conveys a confident and positive attitude towards life, discovering self, releasing potential, fashion, happiness, brilliant and innovative, creating a new era of urban women.