A Clever And Effective Communication Method Between Clothing Shopping Guide And Customers

mature

And the general brand terminal performance is very different, the main difference, in addition to the different sales performance, the more different is the store salesman's mental state, work passion and enthusiasm and the atmosphere of the market.

How to make the terminal image of clothing brand attract consumers? After a large number of surveys, it is found that many clothing store guides are actually expelling customers every day.

The incompetent salesperson is the biggest store.

And profit black holes, all of which are derived from the communication method and the customary selling skills used by the shopping guide staff to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What impact will these aspects have on brand image? First, if

Good, naturally will attract more customers; second, only when customers enter the store, shopping guide can provide services to him, a good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products, listen to introductions; third, customers really want to stay, shopping guides use skilled sales skills to sell products, and fourth, while shopping guides understand products, master a wealth of product knowledge, they can sell products better, sell value for money, and even value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

Related links:

After the product pformation, the corresponding channel level is needed to cooperate. At that time, the new distribution system was small and dispersed, and many dealers had only one or two stores.

It is time-consuming and exhausting to persuade one family and one family, but it is imperative to integrate distributors.

If a distributor opens only one or two stores, he has no financial support to invest in brand operation.

New Bai Lun divided China's cities into 22 urban clusters and 28 key cities, and unified resources in these key cities.

In each region, only one dealer can be trained to help them grow bigger and form a single dealer system.

The advantage of this system is that dealers do not need to worry about vicious competition between them, and can concentrate on business.

By adjusting the financial algorithm and commodity mix, the new company will figure out how much resources each dealer needs to invest, so that a reasonable profit can be generated.

When the size and capability of key distributors increase, the development of lower dealers will be similar to the "irrigation" theory in agriculture. Before the planting, the pipes will be connected well, and then the pipes will be gradually extended to expand the scale of the area.

Several channels of carding continued until 2012.

At present, there are 4 general agents and 26 provincial distributors in the mainland of China, with 70 distributors on average.

Outside the small water pipes also began to dredge, the channel sank to the two or three line city, opened 5 stores in Lhasa.

Xin Bai Lun hopes to establish a certain scale of stores in each region and build a stronger backstage.

The sale of new battalion terminal has been implementing the collation battalion mode since 2013.

Xin Bai Lun has more than 60 Direct stores, and it also hopes that every dealer shop will operate as a direct store.

As sales can not see more than 1600 stores at the same time, so the new Bai Lun issued a iPad to each store, which includes the display rules of stores, the latest marketing stories and sales data on the same day, so that headquarters and stores can conduct two-way exchanges in a timely manner.

Over the past few years, new brun has been making efforts to upgrade retail stores, training and operation. The new bran stores in China have upgraded the packaging of different product lines and the vividness of the store, while making the product display more in line with the consumer's shopping habits and closely communicating with the line, forming a complete brand experience.