The 38 Quarter "Sweep Code", The Total Number Of Ningbo Is Ninth.

In the past "38" festival, Ali launched the "38 sweep code Life Festival". Consumers log on to Taobao mobile on the same day, sweep the relevant barcode and enter the purchase page, and get a 50 percent off discount on the highest commodity, with a maximum subsidy of 100 yuan per user.

The official data released by Ali showed that 380 thousand users were involved in the 10 minutes after the start of the day. They swept the merchandise equivalent to the total sales volume of the 10 large supermarkets (first tier cities, the same below), and the total sales volume of Wan Bao Wang diapers in 3 minutes was equivalent to the sum of the single day sales of 5 large supermarkets under the line; in 1 hours, the sales volume of the non transgenic gold proportion of the dragon fish was equivalent to the sales volume of 125 large supermarkets under the line.

　　 Shanghai It's the city that loves scanning. The number of Beijing, Guangzhou, Shenzhen, Hangzhou and Ningbo ranks among the top ten in the country, of which Ningbo ranks ninth. Ningbo netizens "sweep the code" the most commodities include black toothpaste, blue wave laundry liquid, etc., the consumption amount ranked second in the province, second only to Hangzhou.

After a vigorous "sweep code half price" campaign, it is the third type of consumer scenario that Ali has brewed for a long time. The industry expects that "sweeping yards to the supermarket" is expected to become a new way of shopping.

Reporters learned from Ali side, Ali has completed a billion bar code library structure, is working with the major mobile phone manufacturers. In the future, netizens only need to open the camera equipped with their own phones, so they can automatically log in to Taobao's backstage, and do "scan code" shopping.

In addition, Ali "code on the Amoy" has been with the United States and other enterprises to cooperate. Soon after installing the smart camera and the "smart brain" refrigerator, the food was placed in the fridge to scan the camera, and the refrigerator automatically reminding the food before the expiration date. When the eggs of the fridge are finished, the bar code is scanned on the refrigerator's display screen, and it can be purchased online directly.

Ali launched the sweep code promotion in the 38 quarter, the industry has become "electricity supplier to the traditional supermarket to declare war". The selected items of Taobao's "half price code" activities are food products, personal care and maternal and infant supplies and other daily necessities, all of which are the main categories of supermarkets. Besides, TaoBao Skip shopping malls, supermarkets and other channels, and directly cooperate with producers such as Kwang and Unilever. This also means that if the cooperation is good, the producers will be able to transfer more resources to the Internet.

Since 2013, the chain supermarkets in our city have experienced a continuous decline in turnover. Take Jiangdong District, which is densely packed in supermarkets, for example, statistics from Jiangdong District Commerce Bureau show that in 2013, the 6 retail chains in Jiangdong District achieved retail sales of 1 billion 190 million yuan, down 6.1% from the same period last year. In 2014, the decline in retail sales in 6 supermarket chains increased by 8.45% compared with the same period last year, of which 4 showed negative growth and the largest decrease in the number of retail sales decreased by about 50000000 yuan a year. It is also predicted by industry insiders that after the online shopping Department has turned department stores into "fitting rooms", the next step is to sweep the yards and buy them. Display cabinet 。

"Although a short day's promotion will not have much impact on the traditional supermarkets, but for the entity supermarkets, if we do not seek to change now, the road ahead will be more and more difficult to walk." Guo Jian, an associate professor at Zhejiang Wanli University, thinks that although the application scenarios of bar code shopping are varied, it can only be a supplement to the existing shopping methods in the short term. But in the long run, with the maturity of the relevant promotion hardware and the convenience of the "scan code purchase" related hardware, it is more consistent with the purchasing habits of young consumers. Therefore, it can be seen as a move by Ali to firmly grasp the next generation of mainstream consumers, and is likely to become one of the major consumer goods scenarios in the future.

In fact, statistics from Ali show that the shopping mode of "sweep code purchase" is indeed the most popular among young people. On the day of the "38" Festival this year, 90% of users accounted for 47.25%, and 00 users ranked second, accounting for 36.11%.