Casual Shoes And Clothing Brand Is The Main Attack On Design.

In the Hong Kong stocks listed forces, leisure Shoes and clothing The momentum of plate warming is also obvious. From the information published in the annual report, "design" has become a common hot topic. In order to win the hearts of consumers, all brands invest heavily in R & D, and quickly cater to the new changes in consumption patterns and lifestyles.

　　 Open shop strategy again favored

China's annual report 2014 showed that although the world economic situation remained complex last year, various environmental factors had a certain impact on China's consumer market, but the company's performance increased during the year, and its turnover increased by 5.8% to RMB 2 billion 433 million yuan. The annual profit of the group was RMB 555 million yuan, and the net profit margin increased 0.3 percentage points to 22.8%.

Wang Dong Xing, chairman and executive director of China's lon Lang, said sales of China's men's wear industry remained weak in 2014. The expansion of men's clothing industry in the past has been widespread during the slowdown in retail consumption, resulting in a backlog of stores and frequent closes. "We believe that the inventory clearance of the industry as a whole is coming to an end. The overall business environment of China's men's wear industry has improved." He said.

In terms of retail channel adjustment, he indicated that he would continue to improve channel management, continue renovation plans for stores, and close down low efficiency shops. "In terms of sales channels, the group should change its sales strategy in the provincial capital and prefecture level cities in response to the change in consumption patterns, and move from street stores to shopping malls to set up large stores. In the second half of last year, distributors have set up 10 large stores in shopping malls in various districts, and the sales are satisfactory. Li Lang said that the opening of stores in 2015 would be more prudent, and the plan for large shops in the shopping malls of the provincial capital and prefecture level cities will continue. It is expected that this year will increase 20-30 stores. For the L2 brand, it will continue to expand the store network. It expects to open twenty or thirty stores a year, and continue to focus on four potential provinces in Henan, Shaanxi, Hunan and Hubei.

As a steady growth of China's leather shoes faucet, the annual report published by the lucky bird group is also good. Data show that the annual turnover of the group was 2 billion 323 million yuan, up 1.3%, and gross profit increased by 3.5% to RMB 917 million yuan.

The group said that in 2015, the group will integrate e-commerce into the key development strategy and focus on improving the overall sales of e-commerce in the group. It will increase the o2o and WeChat platform to expand the basic investment in the field of e-commerce, take cross-border electricity providers as the object of merger and acquisition, and accelerate the expansion of offshore online business.

Pay attention to design and improve cost performance

This year, China will continue to transform and innovate, focus on the core competitiveness, adhere to the strategy of improving quality, increase product development and supply chain management, and increase the original proportion and cost performance of the group products, resulting in more personalized products. brand The image is also more vivid. Wang Dongxing said that last year, the sales of the main brand lilanz was 2 billion 200 million yuan, while the sales of the subsidiary brand L2 amounted to RMB 224 million yuan. "Tops are still the main selling products, accounting for 69.6% of the total turnover and sales increased by 11.5%."

"China's Men's wear After undergoing major adjustments over the past few years, the industry has entered the rational consumption era headed by product and retail management. As a pioneer in the industry, China will continue to focus on consolidating its own competitive edge, building products into the core competitiveness of the group, continuing to implement the strategy of improving quality and increasing the management of retail channels throughout the country. He said.

"In 2014, the Chinese economy was under a downward pressure, and economic growth was slowing down," said Lin Heping, chairman of fortune bird. The footwear and apparel industry in China has maintained steady growth. The industry is in the new and old mode of adjustment, and the online channel continuously divides the market share under the food line. The lucky bird health shoes have been gradually pushed into the national market in 2014, and signed the strategic cooperation agreement with Huazhong University of Science and Technology. "In the era of product oriented e-commerce, the group still has strong core competitiveness. Management will grasp the industry trends and consumption trends, and continue to innovate. Lin Heping said.