Fast Fashion Lacks Strict Quality Control.

Formaldehyde exceeds standard, pH value is not qualified, color fastness is defective, fiber content is not up to standard. These are often the main factors of clothing brand on the quality blacklist. Clothing quality The issue has always been the focus of public opinion. Especially in recent years, some fast fashion brands have fallen into the "quality gate" and become the topic of consumers' Tucao. Such as ZARA, H&M and so on, they blindly pursue "new" and "fast", often neglect in quality. Fast fashion brands have been popular in recent years. The author also loves and hates them. Love it is unique in style, fast in variety and reasonable in price, and hates it. quality Instability often results in "one-off".

As we all know, fast fashion brands adopt the global unified logistics mode and the buyer system. Such a way lacks strict quality control links, as well as testing for China's standards. Some fast fashion brands are only 14 days from demand research to design, production and sales to the shelves, and the quality control is not ideal.

Although fast fashion brands have set strict standards for their suppliers and will regularly review their implementation, there are still OEM enterprises who say that these brands focus only on processing costs, but not on product quality. They often choose a number of generations of factories, generation enterprises compete to press prices, low price winners.

More OEM enterprises say that they are highly dependent on international fast fashion brands. A company official said that the profit of the entire foundry industry was very low, and in the past two years, with the increase of raw materials and labor costs, the risk of amortization could only control the cost of products.

To check the quality, the fashion brand side usually checks the products in a certain proportion at the delivery acceptance stage. An insider told the author that clothing testing usually takes 3~5 days. If unqualified, re inspection will take 7~10 days. For fast fashion brands, a delay of one day may result in the product being unable to stand on the shelves and affect sales, so the inspectors often "open one eye and close one eye".

Thus, the "advantage" of fast fashion brands has become a main factor restricting the quality of products.

However, Fast fashion brand Why do we dare to ignore the "duplication of law" in China's laws and regulations? I believe that the weak punishment and low illegal cost are the important reasons for some enterprises' "fearlessness". According to the current "product quality law", penalties for illegal enterprises are only 3 times less than the value of goods. Penalties are too low and there is still room for flexibility in operation. According to the newly revised "consumer protection law", consumers purchase unqualified products, the main punishment measure for businesses is to return goods, and for those who have committed fraud, they increase the amount of 3 times the punitive damages. In European and American countries, relevant consumer protection organizations have the right to organize arbitration for product quality problems. Illegal enterprises may face "sky high" compensation. Enterprises that refuse to fulfill their obligations may face severe punishment of "market entry". In contrast, our investigation of quality is only "drizzle".