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    Seven Wolves, Two Hundred Million Slow-Moving Clothes Become Garbage.

    2015/3/18 21:28:00 37

    Seven WolvesAchievementsUnsalable Clothing

    Fujian seven wolf industrial Limited by Share Ltd announced that it planned to mention 206 million 377 thousand and 100 yuan of assets impairment in 2014, which accounted for 54.4% of net profit in 2013, accounting for 74% of net profit in 2014, which means that two hundred million yuan of inventory became worthless trash.

    Seven wolves said that after the company and its subsidiaries had assets that could be impaired at the end of 2014, including inventory, fixed assets and receivables, after a comprehensive inventory and asset impairment test, it was proposed to prepare 206 million 377 thousand and 100 yuan for impairment of assets in 2014.

    The impairment will reduce the net profit of 2014 attributable to the owners of the parent company by 175 million 672 thousand and 300 yuan, and the corresponding reduction will be attributable to 175 million 672 thousand and 300 yuan of the owner's equity at the end of 2014.

    The biggest reason for the impairment of assets is the unsalable stock.

    Data show that the seven wolves accounted for 111127,12 yuan at the end of 2014, and the net realizable value was only 74274,95 million. At the end of 2014, the balance of the reserve price was estimated to be 368 million 521 thousand and 700 yuan.

    At the end of 2013, the stock fall price was 277 million 908 thousand and 400 yuan, and 104 million 294 thousand and 800 yuan for the sale of finished products in 2014, so the price of stock fell for 194 million 908 thousand and 100 yuan.

    In addition to the inventory, there are still 11 million 469 thousand yuan in the impairment assets.

    Due to poor sales, the performance of the seven wolves has deteriorated in recent years, according to the previous release in 2014.

    achievement

    According to the express, the operating profit of the seven wolves in 2014 was 280 million yuan, down 40% from the previous year. Due to the reduction of orders and the ineffective sales volume, the seven wolves in the first half of 2014 closed nearly 350 stores, and the number of stores closed around 600 in the first half of the year.

    It is understood that

    Seven wolves

    The reason why goods are unsalable, on the one hand, the offline channels have been affected.

    E-commerce brand

    The impact, on the other hand, is that goods are repeatedly detected unqualified. After the Hunan Provincial Administration for Industry and Commerce released the results of random sampling of commodities in circulation in the fourth quarter of 2014, the quality of men's shoes of seven wolves was not up to standard.

    For the loss of clothing, the seven wolves seem to have no heart in love. In February, the announcement of seven wolves announced that they would participate in the establishment of Qianhai reinsurance company and pform the financial industry.

    Related links:

    With the revival of China's sporting goods market, China's leading sports brand PEAK's 2014 financial report has gone all the way, and its profitability has reached a high level in the past three years.

    The report shows that operating income increased by 8.7% to 2 billion 840 million yuan in 2014, of which overseas market revenues rose 22.5% to 650 million, accounting for 23% of the total turnover.

    More attention than performance growth is that PEAK's profitability is improving.

    Gross margin increased by 16.4% to 1 billion 70 million yuan, gross profit margin increased 2.5 percentage points to 38%, net profit increased 31.3% to 320 million yuan, and net profit margin increased 2 percentage points to 11.3%.

    "In the environment where China's sporting goods market tends to be professional and subdivided, we can get better returns only by making products more serialized, more specialized and closer to consumers."

    PEAK sports CEO Xu Zhihua said, "PEAK's 2014 double harvest in the domestic and foreign markets and achieved a high level of profitability in the past 3 years will help us to realize" PEAK's confidence in becoming a professional, people oriented and popular international brand ".

    In order to better understand the needs of consumers and enhance the shopping experience of consumers, PEAK has made a series of optimization from sales channels to terminal services in the past two years.

    The core is PEAK's flat strategy in the sales network.

    Increase the number of distributors and the number of retail outlets directly operated by distributors, reduce intermediate links, and speed up the understanding of market demand changes and product circulation speed.

    Through the information system, PEAK has optimized the network management for distributors and retail outlets, and has enhanced information on channel inventory, terminal discounts and market demand, speeding up the adjustment of goods, replenishment and replacement.

    The professionalism and cost performance of products have always been the obvious labels of PEAK products. With the demand of individuation and diversification for the young consumer groups, PEAK is also meeting the needs of today's consumption through in-depth market research, product diversification and product design research and development integration.

    PEAK's overseas market earnings became a highlight of 2014 earnings data.

    PEAK has continuously increased its investment in the blank market to consolidate its advantages in overseas markets.

    This series of effective measures has made PEAK more and more popular and popular.


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