Paul Smith Gives Way To Close Partners.

The 68 year old Paul Smith founded its own brand in 1970s, and is still the controlling shareholder of the company, holding 60% of the shares. The world-famous comprehensive trading company, Itochu, has a remaining 40% stake in its long-term Japanese license.

Homes, who joined the company in 2004, is an intimate partner of Paul Smith for more than 10 years. Since then, Paul Smith has always been responsible for the creative part of men's clothing, women's clothing, footwear and accessories series of Homes brand. He is also responsible for displaying the company's brand image in fashion show, store design, official website, advertising promotion, visual merchandising and display.

Despite giving up the position of creative director, Paul Smith did not intend to do so. retire The company will operate as usual, and he will still work full-time in the company. He said the abdicate meant more than trying to give the brand a brand new life.

"I have no intention of leaving. Simon's personnel appointment is designed to bring new vitality to the company. That's exactly what I think. We are good partners and get along well. I want to thank him for his hard work and drive. Paul Smith said in an interview.

Ann Ann Demeaulemeester, one of the Six Gentlemen of Antwerp, is abdicated while still working healthily. In 2013, Ann Ann Demeaulemeester left the same brand and lived a retirement life. Her business partner, Anne Chapelle, responded by saying that staying away from the world can guide the brand, which is better than finding an inheritor after leaving the world.

Paul Smith is made up of men's wear, and its tailored and fine quality clothes conform to the gentleman's solemn manner. But it adds pleasing elements to the details, such as putting a teddy bear in the male model with a nude dress or embroidering a naked girl on the sleeve of the shirt. The most popular pursuit of Paul Smith is a little rebellion under this gentleman's appearance, which is also the British humor of designer Paul Smith.

In the past 40 years, Paul Smith is not only responsible for the creative design, but also manages the trivial and complicated daily affairs with the current affairs. Wrist watch Production, model fitting, decide the yarn color and pattern of each season, and shoot the brand image advertising and creative cooperation with magazines and other brands, such as home textile company Maharam and bicycle clothing brand Rapha.

This time from Creative director The Paul Smith finally got more time to focus on brand related cooperation plans and other more interesting jobs. "This is obviously a job that requires a lot of time and effort. Generally speaking, after Simon takes over, I can do a lot of interesting things after my daily work. Smith says.

In early March, Paul Smith told M Collections that he listened more and more to the voices of young designers and worked closely with them. The whole team has also found some young and innovative people to join.

In addition to hiring and promoting more young people, he recently adjusted the organizational structure of design studio. Now the men's wear department is next to the ladies' wear department. Although they still work in different places, we can share the design fabric together. "What you are seeing now is a new Paul Smith with new vitality. It's great. It's very exciting. Paul Smith said.