The Costume Is Equipped With Second Faces In The Idol Drama.

A picture of "Sheng Xiao Xiao Mo"

Clothing configuration is like second faces in an idol drama. clothing If it is bad, even if it is Angelababy like face value, it will be dangerous for one second. However, in our idol dramas, it is common for men and gods to be pulled down by costumes. In the past two years, the production of idol dramas has become more and more high, and hardware investment has become larger and larger.

Embarrassed! The clothes are not good enough to be worn down.

Phenomenon 1: big cards wear Taobao explosions.

How to judge a play is red? How much money does the heroine wear on the same treasure is a rigid index. Can control the international Major suit The actor is an actor who has the ability to wear the international card as a "stall goods". Watching the domestic audiences who are used to Korean dramas, they will not be kind to actors who are weak in controlling clothes. Before they finish watching a whole piece of flowers, they will blurt out the word "soil". Last year's "Sheng Xiao Xiao Mo" was so embarrassed that the heroine Tang Yan's costume was tucking like a treasure explosion. "A 1800 T-shirt, like wearing a 0 less, is really harmless Marysu," netizens joked.

Although Tang Yan's clothes are simple in color and simple in style, he is a big international card. The white skirt that Tang Yan wore in short hair came from Valentino. Carina Lau had also interpreted this dress, and showed her elegance, but why can't he see the effect on Tang Yan?

But Tang Yan is not alone. Sun Li, who has experienced the experience of "Taobao explosion", has successfully managed a set of colorful explosions in the "hot mother" story; Zhao Liying played a wealthy lady in his wife's secret, and successfully managed a set of ladies' explosions; Liyan Tong in the love story and my economic man, perfectly interpreted the urban small white-collar explosion; Zhang Zixuan played a rich two generation in "grow up", but the costume in the play was "Chiffon explosion", and the temperament was weak. Do you remember the goddess of exploding goddess in those years? Similarly, there is also a "goddess of exploding money". Chen Sicheng in the "love story of Beijing" played the rich rich handsome maniac, the precious western suit nearby body, but also cannot escape "the land transportation", even Zhong Hanliang such level's color value, also once was Tucao suits is not fashionable enough.

In view of the big costume used in the movie and TV drama, Sohu entertainment interviewed Xie Xiaohu, a senior film and TV planner. He introduced, "a movie crew usually starts with a costume designer, or a leading agent goes to Korea to buy clothes. Almost sixty percent of them are ordinary, fashionable clothes, and the remaining more than 30 are so-called big names, and in these thirty percent, 1/3 may be the real big ones, and others may also have fake goods."

Phenomenon two: please, these clothes are out of date!

In addition to putting big names into explosive money, the "outdated" items in the idol drama also seriously affect the beauty of the picture. However, on this issue, the responsibility can not be completely attributed to the dress matching. After all, the domestic opera has censorship. From a movie to a broadcast, the fastest production cycle is half a year, even if it is the most popular element of the season, when it is broadcast, it becomes out. This is also a domestic opera producer helpless, after all, Korean drama is shooting side by side, walking at the forefront of the pop is also reasonable.

Xinyi Zhang and Li Guangjie, the TV play "love", started in June 2012 until June 2014, and was shelved for two years. In two years, little fresh meat has been changed. The style of clothes is not too bad and not very scientific. Such examples are numerous. Adapted from the nine night Nu's novel "blooming Banxia", it was filmed in November 2011. When it was broadcast, it was already November 2013. It was originally an idol drama that needed to be valued. It turned out to be an idol drama. Li Qin, Yang Yang and other young faces were born with a sense of obsolescence. If the fashion show is shelved, it will be devastating. It's hard to find some sense of existence, let alone word of mouth and topic.

The love and shuttle millennium, played by Jing Bairan and Zheng Shuang, has been well received in fashion modeling, and is closely related to the mode of shooting while broadcasting. Whether Zheng Shuang's coat or Jing Bairan's wool hat is the most in single product of the season, the degree of eye enhancement is naturally loiter.

It seems that under the existing production conditions of the domestic idol drama, the costume designer is very critical for the prediction ability of the fashion trend, at least with the color and style that are not so outdated, so that we can cope with the long production cycle.

Ho! In order to dress well, zoom must be taken.

Method 1: starring in his own pocket Zhang Han used to spend 500 thousand of his clothing.

The idol drama is a dream making. No tall rich handsome or Bai Fumei is basically equal to the opera drum. More and more actors are aware of the importance of dress matching. In order to match his own president, Ferrari is a little bit stretched. Last year's "Shan Shan came" has been widely praised in this respect. In the play, Zhang Han played the role of the overlord president Feng Ting, sitting on the biggest company in the city, and the heir to the big family. Zhang Han plays Burberry, Prada, Valentino, Dior and other big names in the drama. Even the cycling with the heroine goes with the sportswear of LV, and the brothers play basketball to send a sweater for Prada. As for neckties, bow ties, sunglasses, necklaces, rings and other small objects, it is also a big plus.

It is understood that Zhang Han in order to perform the title of hundreds of millions of presidents, these are from their own pockets to Hongkong, spent nearly 500 thousand of the purchase of clothing, and Zhang Han himself in the interview also said that he attaches great importance to the matching of clothing, such as the CEO of tens of millions and hundreds of millions of president of the outbound must be different, the real gold and silver smashed out, naturally gained praise, so that Zhang Han now attend the event red carpet, always revealed a thick "President fan son." Besides Zhang Han, Chen Shu had done this before. When I was playing "I love men's girlfriends", Chen Shu also went to Hongkong to set up his own clothes and spent no less than six digits. The effect was obvious, which showed Chen Shu's OL temperament perfectly. The play became a masterpiece of the "idol drama of the older generation".

In addition, according to the introduction, "nowadays the leading actors and heroines all attach great importance to clothing, and even if they do not pay all their own pockets, they will buy several sets of them as their main players. Jia Nailiang is currently shooting the" beautiful anchors ", and he has acquired five sets of big name clothes himself, such as Dong Han and Jiang Kai, who have bought several sets of clothes themselves.

Method two: the film team invites Korean team fashion fashion the most fashionable!

The popularity of Korean dramas seems to make more and more people pay attention to this part of clothing, so that some of the new domestic opera starts now, they have invited the Korean clothing team as an advantage. "Before a lot of plays are booting, the costumes and the producers will go to Korea before fixing. Sweep goods This is a common phenomenon. "

Take "love for thousands of years" as an example. The play was CO produced by Hunan satellite TV and the Korean team. From filming to editing, costumes, lighting technicians, and all the team behind the scenes came from Korea. Sohu entertainment specially interviewed the Style Director director Li Zhengui. He said, "if you want to look fashionable and harmonious on the lens, first of all strong color make-up or a very deep line make-up style must be decisively thrown away, clean and solemn. The most important thing is to make the color clear. Most of the Chinese actress's situation is that there is only a sense of hairstyle and make-up all redesigned. If the clothes in Chinese movies and TV dramas are used separately, they will show a very mature and handsome style."

Li Zhengui believes that "the Chinese drama team invites the Korean fashion modeling team, which will continue to exist for the next two years or so, and will not disappear rapidly just after the rise."

However, some groups were invited to invite the South Korean clothing team to play the role. Have you seen the second life, can you imagine that this is a Korean team's work? The clothes inside are not as good as those of the Korean drama two years ago. Although this is not a pure idol drama, the blemish of the dress matching is also obvious. "The level of inviting the South Korean team is also uneven. There are also some teams who are not so good at entering, which leads us to see that they are outdated Korean clothing. Now there are such teams coming in." Xie Xiaohu describes.

Method three: the drama group limited funds to play their own personal clothes.

After all, not all entertainers are willing to spend a lot of money on their clothes. After a play, the actors need more than 100 sets of clothes, and they are totally extravagant in their own purchases, and sometimes the crew will not be perfect. In this case, the actor will also use his own personal clothes as support. It is understood that Xinyi Zhang, who often filmed fashion shows, used his own personal clothes to give play to the group. "If actors have ideas on this aspect, they sometimes will come out with their own clothes. When shooting" tailoring love ", she will take out her own Tomford shoes and other single products. After all, she will wear herself, so many artists will do so. Usually, the artists' companies will also help to borrow some big brands, such as Wu Xiubo's big suit when she takes the divorce lawyer, from the brand sponsorship.

Concluding remarks: advocating big cards and following Korean wave are not as good as an actor with temperament.

It is understood that from 2012 onwards, the budget of a drama has increased from 2.3 million to 1. 2 million. More and more theatrical groups invited the Korean team as a fashion and a standard. About 1/3 of the new drama group invited the Korean clothing team as an advantage. Blindly following the Korean wave seems not so sensible, and it can not please haughty Korean dramas. Clothing is becoming more and more important in idol drama, and more producers and actors pay more attention to this investment. However, it is not a good cycle for actors to spend heavily on their own clothes.

In fact, no matter whether the cast money is cast, or the actors cast their own money, or continue to imitate the Korean model, they are not as important as a temperament actor. For example, an actor with good temperament can play a white fan in a sheet. A simple white shirt can find a fan of a bossy president. So, actors, apart from constantly strengthening their own values,