H&M Group Gross Margin Reached 55%

H&M group recently announced that the taxable profits in the first quarter were higher than expected, but pointed out that the strong dollar will put pressure on the purchasing cost of the group.

The Swedish clothing retail group achieved a pre tax profit of 4 billion 700 million kronor (505 million euros) in the first quarter of the 2014-2015 financial year ending February, which was higher than the 3 billion 490 million kronor a year ago, and higher than the average 4 billion 400 million kroner interviewed by Reuters officials.

The group said the increase was due to the popularity of its clothing series and business growth, which included an increase in the number of stores and a sharp rise in online sales.

The market share recorded growth, and the group's gross profit margin reached 55% in the same period. This level is in line with expectations.

The group said that, in local currency terms, during from March 1st to 21st,

An increase of 9% was recorded.

H&M points out that the dollar has been bullish for the whole year.

It will increase, indicating that it will "devote itself to providing the best products for customers in all markets", which means that it will not pass the cost increase to the price of products.

H&M plans to expand, open 400 new stores, and launch online sales in nine countries.

It will enter nine online businesses this year: Portugal, Poland, Czech Republic, Romania, Slovakia, Bulgaria and Belgium will open in the spring, while Swiss stores will open in the autumn.

Peru is also heading for the goal. This spring, it will open its first H&M store in Lima.

Macao's first store will open in the summer, and there will be another one in the year.

Karl-Johan Persson, the group's chief executive, is also very pleased with the flagship store to be opened in New York pioneer Plaza, which is 57 square meters in size and will be one of the largest stores in the world.

This year will also launch H&M Beauty beauty makeup series.

This series of body care and hair care products will be sold in about 900 stores and online stores in more than 40 brands.

Related links:

This summer, the first men's wear week in New York will begin in Manhattan.

In the fall, New York guests can customize the custom men's clothes at the local Italy fashion house Dolce&Gabbana.

Recently, the men's clothing market has become "explosive", so we have held a long-awaited Seminar on men's wear.

Among the participants were Todd Snyder, which has the same name as the fashion men's wear brand in the United States. In January this year, the brand's first men's wear series moved to the London Fashion Week's Coach creative director Stuart Ververs, and the retailers such as Saks Fifth Avenue of Sax's Fifth Avenue Department store.

The following are their latest insights into the men's wear Market:

This is the observation from Greg Petro, President and chief executive officer of First Insight, a retail research firm.

First Insight surveys consumers on their fashion week in Milan about their favorite T stage costumes and the amount they are willing to pay for them.

For the most popular leather jacket, men are willing to accept a price higher than the retail price by 44%.

Therefore, Petro believes that retailers may be able to raise the current retail price by 30% according to brand and clothing items, and substantially increase profit margins.

"If the Chinese clothing market is divided according to the sex of the population, the largest share comes from the men's wear market, which is 43%," said Richard Cohen, chief executive officer of Trinity Limited, a senior menswear retailing group in Hongkong.

Overall, China's men's wear market is valued at 73 billion 300 million US dollars (about 455 billion 300 million yuan).

According to market research firm Euromonitor International, the global women's clothing market is valued at 700 billion dollars, while men's wear is 460 billion dollars.

"Men's clothing market has great room for growth around the world. Although women spend much more money on personal luxuries than men, in the next five years, the growth of men's luxury consumption will exceed that of women's luxury goods."

Euromonitor's luxury Fflur Roberts said last year when she accepted the Business of Fashion.