Let The Self Created Brand Get Favorable Support And Long-Term Development.

After the first trial of water and in-depth communication with local businesses, Alibaba group found that a series of support, supervision, management and training systems must be established to enable these "Chinese made" self created brands to get favorable support and long-term development.

At present, all the Putian good shoes made in China are far higher than the domestic standards or even international standards: take the Rocky's vulcanized sole as an example, compared with the national standard, the soles must be higher than the 20 thousand bending standards, the soles can be bent 100 thousand times; the outdoor rubber soles of Luo Chi are up to 85%, while the national standard requires 40% of outdoor shoes; the endurance test of the basketball shoes of the Voight can be done 60 thousand times, not only far beyond the national standard, but also surpasses the 40 thousand fold endurance test of famous brands abroad.

It is reported that "join"

"Before", the goods provided by businesses must pass.

The quality inspection bureau has made many sampling checks.

All shoe manufacturers will also sign the warranty certificate. Once the buyer issues a complaint about the quality of the shoes, the seller will pay the buyer first.

Meanwhile, Alibaba group's first "

"Pilot projects are also being established.

Alibaba group, Putian Electronic Commerce Association and third party certification company will verify the identity authenticity, residential information and contact mode of all sellers who are involved in "Chinese made", and register and confirm the name, site, supply chain information, warehouse location and delivery mode of the goods sold.

The information will be synchronized to the Alibaba and local industry and commerce, public security and so on after being certified in the field, and the three party will jointly supervise the enterprises.

The Putian sellers who had been closed for sale were expected to get the opportunity of online operation again after receiving more stringent supervision through the "field certification".

Alibaba group said that for its own brand of "China made" brand, it will integrate all kinds of platform resources such as Taobao, Tmall, Juhuasuan and rural Taobao to provide various preferential policies such as activities, advertising discounts and so on. It will introduce Taobao university to conduct electricity related training for enterprises, and premium shops will have the chance to get local policy incentives; the government will make multiple awards on line operation norms and excellent brands.