The "Three Phase" Superimposed New Normal Tests The Resilience Of Zhejiang'S Textile Industry

Zhejiang is an important textile production and export base and distribution in China.

Center.

After years of development, the industrial production system with relatively complete categories, complete industrial system and fairly large scale and a certain level has been formed. However, the scale of production continues to expand, but it is also facing the problem of slower growth, low level of textile cluster and low added value of products.

At present, China's macro-economic development environment has entered the new normal situation of superimposed shift period, structural adjustment pains, and the "three period" of the early stimulus policy digestion period. Zhejiang textile industry also needs urgent measures to strengthen innovation driven, and guide the healthy development of the industry with scientific planning.

In my view, to promote innovation driven and enhance core competitiveness, we should give full play to the role of the provincial industrial pformation and upgrading special fund of 42 yuan, and further increase the textile industry in Zhejiang.

The cultivation of cluster and backbone enterprises.

In view of the complex and changeable market situation of domestic cotton, we should guide enterprises to focus on developing alternative products of cotton, hemp and wool, and promote technological innovation.

In addition, by increasing the market scale of high performance fibers such as carbon fiber, aramid, high strength and high modulus polyethylene and polyphenylene sulfide, the proportion of industrial textiles market share will be increased.

Promote industrial organization innovation and form a higher agglomeration effect.

We should promote the innovation of manufacturing mode and realize the intensive development and sustainable development.

Taking effective measures to encourage enterprises to deploy pnational resources is also one of the ways to effectively upgrade industries.

With the help of multinational resources allocation, the supply chain of "China + supporting countries" will be built to effectively crack down on the rising cost of production factors such as raw materials, labor and environmental protection.

Strengthen the three party interaction between enterprises, associations and governments, and guide textile enterprises to form joint forces under the background of the national great strategy.

Among them, the practice of some enterprises in Zhejiang province to allocate pnational resources is worth emulating the same industry.

For example, Cole group of Zhejiang has made full use of the advantages of American cotton materials and the advantages of land and energy cost to invest in the spinning project in South Carolina.

Shenzhou group has invested in countries with lower labor costs, such as Kampuchea and Vietnam, effectively evaded the risk of high cotton prices in China and made full use of the zero tariff policy of the China ASEAN Free Trade Area to return products to the mainland and get a better return.

In brand building, enterprises are encouraged to internationalize their own brands, such as the internationalization and extension of their own brands.

Encourage the famous enterprises in our province to buy the existing brands and their market channels and design resources through overseas mergers and acquisitions.

The road of internationalization.

For example, Wan Shi Li group successfully acquired MARCROZIER, a French silk enterprise with a history of more than 120 years in 2013, and invited the original Hermes silk holding group CEO to join in the brand operation of Wan Shi Li group.

We should upgrade the textile industry from "made in Zhejiang" to "create in Zhejiang", so as to pform from OEM manufacturing and export to independent brand production, and to jointly sell at home and abroad, so as to realize the upgrading of "quantity economy" to "brand economy".