The Salesperson Should Have Seven Kinds Of Consumer Psychology.

When consumers choose clothes, they do not pursue fashion very much. As long as they are beautiful and generous, they are suitable for their own style needs and pay attention to quality and practicality. The core of their motives is "practical" and "practical benefits".

The main consumers are housewives and general income earners.

Consumers are especially interested in fashion and fashion when shopping for goods.

It is never considered whether the goods are durable and the price is reasonable.

The core of this motive is "fashionable" and "peculiar".

The main consumers are fashionable young men and women.

Consumers seeking cheap psychology are especially interested in the price of goods when they choose to buy goods. They prefer products that are inexpensive or low priced.

The core of their motives is "cheap" and "low-grade".

The main consumers are low-income groups.

When consumers choose clothes, they are not at all urgent or necessary, but are motivated by emotions. There are contingency factors. They always want to be beautiful and surpass others to get psychological satisfaction.

The core of their motives is contending.

The main consumers: white-collar, boss (Tai Tai).

When buying clothes, consumers tend to have strong tendentiousness and behave rationally according to their habits and hobbies.

The core of their motives is "single" and "personalized".

The main consumer: lovers of some aspect.

Customers often have a misconception that they must buy.

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Therefore, the root of the phenomenon is "conformity mentality".

Female in

It is most susceptible to other people's influence. For example, many people are snapping up a certain commodity. They are also likely to join the snap up procession, or they usually pay special attention to observing her dress. If others say yes, she will probably make up her mind to buy.

Generally speaking, women are more emotional than men.

Women's shopping behavior is easily influenced by intuitive feelings and emotions, such as fresh advertisements and bright colors.

New styles and moving atmosphere can arouse women's curiosity and arouse their strong desire to buy.

Therefore, when the brand clothing sells goods, the shopping guide should observe it. Only when we understand the consumption psychology of each customer can we have a good idea of sales and treat them effectively, so as to effectively promote customer's consumption behavior.

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1) erect: standing posture to greet customers, be calm and natural, modest and respectful, take up your chest, lower your eyebrow and smile; your feet are naturally separated from shoulder width; hands hold hands (right hand pressing left hand) before the lower abdomen; feet should not be diverted; knees or jitters should not be bent; the body can not be twisted, and the head should not be tilted or tilted upward.

No cabinet or locker.

2) sit: no time to sit on business hours, but when you need to sit down, you must be straight and dignified. When you have no customers, your hands are naturally on your legs or on the table. Your hands should not hold the spoon of your back. You can't shake your legs, you can't cross your legs, and you can't stretch your legs straight.

3) line: the pace is light and steady, the face is relaxed and pleasant; the head is not low, the waist is not restricted, the swiftly swiftly needs to grasp with the social intercourse, gives the human to have the good image of the shopping guide lady.

4) said: to receive guests in Putonghua and to receive customers in polite and civilized terms, with natural and soft voice.

5) listen: listen carefully, respond to the content you hear, smile, nod, etc, react without being expressionless and absent minded; do not listen to or listen to it, show boredom; do not wave your hand or hit the cupboard with your hand to interrupt the guest's words.

6) look at it: face to the guests, look intermittently to the guests, do not look at the west without purpose, look left and right, strabismus, cold and white eyes, prohibit the up and down look.

7) delivery: when delivering goods and articles to customers, hands should be handed in, humbly and affinities.