Telephone Communication Skills In Marketing

Telephone is a ubiquitous communication tool.

For professionals engaged in sales, telephone is also one of the best, most effective and convenient communication tools.

We've played and answered countless calls, but have you really noticed something that needs to be controlled on the phone? A phone call may have 35 minutes, or more than 10 minutes, or maybe less than a minute.

No matter what time the call is long or short, no matter what kind of communication telephone, the communication process and matters needing attention are basically the same.

So let's sum up how to make good use of our phone and how to make good use of our phone.

20 tips for communication:

1. clear the theme and purpose of calling.

2. pay attention to the time, location and environment of calling the other party.

3. pay attention to standing posture and sitting posture during telephone communication.

4. tone should have

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5. pay attention to the vitality and rhythm of sound.

6., pay attention to the logic and rigour of speaking.

7. always smile and smile.

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8. tell people clearly who you are.

9. tell the other person the theme of communication directly, don't beat around the bush.

10. think about what to say first, then what to say, pay attention to the steps of the conversation.

11. prepare for communication obstacles ahead of time, such as opposition, sudden situations, etc.

12., we must work hard to build trust and friendship with each other.

13. learn to speak with facts and cases.

14. don't assume that the other person knows or understands very well.

15. learn to confirm each other's opinions and opinions.

16. learn to listen and understand.

17. pay attention to the surrounding effects during your call.

18. pay attention to the ending of your phone call.

19. lay the groundwork for next phone call or meeting.

20. when the phone is over, wait for the other party to hang up.

Related links:

I don't know what your interpretation is. My humble opinion is that this is not the two possibility, but the two real phenomena.

Among them, the vigorous development of telemarketing is a good thing. We need not discuss it here.

It is a phenomenon of high turnover rate that deserves our in-depth discussion.

Because a high turnover rate represents a double loser between a salesperson and a salesperson.

Because of limited space, I narrowed the problem to the following conclusion: the frustration of telemarketing is high - frequency and frequency are all high.

So we must think of ways to help telemarketing overcome emotional and pressure problems for telemarketing staff.

Therefore, I will continue this topic in several electronic newspapers next time, and provide some "telephones salesmen's chicken soup", hoping to give some emotional solutions to hard salesmen who work hard on the front line every day.

Of course, I also very much hope that the front-line marketers can spare no time to share their practical experience with me. I will sort out these valuable experiences and share them with all salesmen.

Want to engage in telemarketing, do not need a high degree of education, do not have any experience of great achievements, but "technical conditions" is relatively high.

What is the technical condition? It is "expressive ability" and "emotional management ability", because telemarketing calls every day, every day to communicate with people a lot, of course, it will encounter a lot of rejection, so the importance of these two abilities is relatively prominent.

Especially when facing rejection, salesperson's emotional management becomes very important, so I often say that engaging in telemarketing is like practicing yourself -- practicing your "emotional management ability", that is, when you can cultivate yourself to face rejection and still have a "heart like water", it is hard for you to fail.

So, is the ability of emotional management to be cultivated? If you like, of course you can.

For example, when you face rejection, you can think so.

The first idea:

Regard "Refusal" as "atonement".

Isn't it? Do you always play two roles on your day? When you work, you are a salesman. Turning around and off duty is a salesman.

Didn't you refuse many disabled people selling your chewing gum, magnolia flower and love pen? Did you know that every refusal of your heart hurt them? So next time, when you are rejected, hang up the phone to read "Amitabha", and I have eliminated another "karma".

Second ideas:

Behind every rejection is a portrayal of a person's story and a mood. For example, a prospective customer says, "he has no money to buy your stuff..." do you know that this may be that he has recently scraped together 1 million, bought a small suite that he has long been fond of, and is close to the MRT station, or he has just spent all his savings to marry the bride who ran the love for eight years.

Or he spoke to you in a very impatient tone on the phone, perhaps because he stayed up late last night to catch up on a report and work hard this morning.

None of this has anything to do with you, that is to say, it is not because you are less skilled, or your luck is worse than others. In fact, you just have to face it with your normal mind.

And even more actively face it with a "shared customer story" and "feel the customer's mood", so you will be happy to make phone calls every day, because you know that every call is reading a story full of surprises.

You said, what job do you have? There is no pressure and no setbacks. If you get through it, you accept it. It's like being a telemarketer. It's like swimming in the inner world of your life every day. Some of it reflects your experience and previews your future.

At the same time, what is more valuable is that when you are able to be calm, Congratulations!

In fact, telemarketing will not only refuse and setbacks, you will also encounter many, many warm and touching stories.