Fashion Enterprises Conspire To Merge And Innovate

The two days of Jiangnan international clothing week are being staged in Changshu.

A series of beautiful fashion show shows that the industry has praised Changshu more and more.

In the face of the new normal development of textile and garment industry, such as tight production and marketing and structural adjustment, we hope to make use of the two platforms of the annual "Clothing Fair" and "Fashion Week" to conspire to merge and innovate.

Fighting against each other, the cluster effect is difficult to achieve resultant force.

"The most difficult period should be in the past, and sales increased significantly in the first half of this year.

Although profit growth is difficult to show at a time, but from the order, the year has basically lined up...... "

Tianzi dress, located in Changshu Dayi Industrial Park, is a clothing company with more than 300 employees and mainly engaged in foreign trade processing. When it comes to the development of enterprises in the past two years, general manager Chen Jun has made no secret of the hardships of pformation and innovation.

The increase in labor costs, the appreciation of the renminbi and the disorderly competition among their peers forced him to try to develop a new way of thinking. "Since last year, we have been looking for a better and more environment-friendly fabric from the passive order, and will redesign and push ahead with the action. The main trend is to recommend new products."

Chen Jun said frankly that the change in the concept of development has injected new development momentum into their enterprises.

However, for Changshu, which has more than 3500 garment and garment production enterprises, such enterprises such as Tianzi are not in the majority.

"With the further integration of economic internationalization, the pressure of pformation and upgrading of Changshu's textile and garment industry is becoming increasingly apparent, which is manifested in the outmoded thinking, lack of innovation, and lack of resultant force in each battle."

Xia Weiliang, vice president of Changshou City clothing association, pointed out that although Changshu's textile and garment industry has already formed a relatively complete industrial chain of chemical fiber, cotton spinning, knitting, printing and dyeing, clothing, home textiles, and logistics professional market, many small and medium enterprises still remain in the shallow processing trade.

The same industry is competing to keep prices down, the market disorder caused by imitation, and the satisfaction of traditional management.

The lack of R & D and innovative thinking is always the slow pace of development. Many of them are struggling to survive.

Equipped with "Internet +", trial waterline integration development

Faced with the challenge, a group of traditional garment enterprises in Changshu have changed their thinking and equipped with the idea of "Internet +", so that they have opened the way of Internet development combining production with electric business.

Hai Yu town is a well-known town of clothing. Last year, the town was targeted at the pformation and upgrading of local clothing enterprises, Cheng Lihai Yu e-commerce Industrial Park.

For many small and medium-sized clothing enterprises to provide the basic services of e-commerce.

Suzhou Ming Xi Garments Co., Ltd. is a company with 15 years of experience in men's clothing production and sales. In the face of the tremendous impact of online sales in recent years, Wang Jianzhong, the head of the company that has encountered sales bottlenecks, has made the pition to the electricity supplier.

As the first batch of enterprises to enter Hai Yu's e-commerce Industrial Park, he has been trying to break through and develop business models for a year since he knew nothing about e-commerce and now is stationed in Tmall.

In June last year, dozens of garment enterprises, including me, joined the Alibaba panoramas through the "business park platform", which solved the problem of the products of traditional manufacturing enterprises well.

Wang Jianzhong told reporters that small and medium-sized clothing manufacturers like him have the requirements of clothing design and proofing, and can receive orders in small quantities flexibly, which is in line with the requirements of "Amoy factory".

In the future, he has considered that all customers who have accumulated over the years should move to the Internet.

In the park, there are also a number of clothing business enterprises on the basis of online business maturity, and began to explore the development of the brand line.

From 3000 yuan wholesale clothing sales to Internet sales, Wu Jianliang, who was the head of Changshu's "Buyi legend" clothing store who sold 200 million yuan online last year, is acutely aware that when traditional clothing brands have developed from the offline to the online, they rely on him for such a ride.

Enterprises that grow up in thinking are also necessary to grow and grow under the line. Online and offline are by no means isolated. Only integration is the way for the future development of garment enterprises.

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What is the way to go in the future?

Cheap has been the biggest competitive advantage of small and medium-sized garment processing enterprises in Changshu. In the past 10 years, it has attracted many domestic and foreign orders with this advantage. But now, in the face of the changing international market, the advantages accumulated over the past years are weakening.

To this end, as a "China's textile industry base city", "China's leisure clothing city" and "national pformation and upgrading of foreign trade professional demonstration base" in Changshu, while paying attention to the development and upgrading of the textile and garment industry, efforts are also being made to create a service environment that is conducive to industrial development. The Changshou City textile and garment industry promotion and development plan completed in 2013 provides scientific basis and accurate navigation for industrial development.

Qian Guochu, the head of Changshu "Suzhou one horse enterprise", hopes that the two major platforms of the "Clothing Fair" and "Fashion Week" built by the government will benefit more and more small and medium-sized garment enterprises, boost the overall technological innovation and industrial upgrading, and pressure will spawn power.

There is life. If we want to keep moving forward, we must enhance our ability to innovate.

Compared with traditional textile and garment manufacturing industry, the fashion industry, which is closely linked with creativity, is still at a slow start in Changshu's textile and clothing city.

At the keynote forum of "Jiangnan weaving" in Jiangsu, Changshu, China, the experts agreed that integration and innovation is the hope of textile and garment industry under the new normal economic situation.

"You can no longer live on the price advantage.

What others can do, we must give up selectively; others will not do it, we must develop it with our heart. "

As a garment enterprise that is striving to pform, Chen Jun, director of Changshu Tianzi dress and adornment, said that only by constantly updating the production equipment and introducing high-tech talents and introducing it into product development can enterprises always remain at the top end of the industry.