How Far Is China'S Clothing Brand From The World Brand?

Young designers step into maturity

Bo Tao, the founder of BOTAO, a well-known domestic designer, said that from the works of young designers, they have entered a mature stage, and some works can even be done.

Directly to the market for sale, and both design highlights and real wear.

Compared with the past pursuit of art, it has a more mature market vision.

In recent years, more and more young designers in China are being recognized and accepted by consumers. Chinese designer brands such as Chictopia and Fiona Chen have gradually stepped out of the small shopper shop, and have entered the mass consumption field of vision.

Repercussions.

In the four floor of Xidan's "Asian power" designer floor, the designer brand like Chictopia sells very well.

Compared with foreign department stores, relying on the mature buying mobile phone structure, the domestic designer brand is constantly exploring the mode suitable for brand development along with the changes of the domestic garment industry. More and more domestic designer brands, like Alexander Wang and other foreign designer brands, have completed the pition from small local buyer shops or online stores to large overseas department stores.

Depressed environment is an excellent era.

Nowadays, the domestic apparel industry is in the doldrums, and many traditional clothing enterprises are facing such problems as declining sales performance, overstock or even closing stores.

Faced with the impact of international brands such as ZARA and H&M, domestic clothing giants such as Metersbonwe, JEANSWEST and Semir have been defeated and gradually forced out of the first tier cities.

Among them, Metersbonwe closed more than 200 stores in just one year, and its market value plummeted from 38 billion 940 million yuan in 2010 to 9 billion 266 million yuan in 2014.

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This is the signal of international luxury brands to face up to the Chinese market and consumers.

With the continuous improvement of the purchasing power of the domestic consumer groups, the market space of the domestic garment industry is far from reaching the top.

More and more consumers' personalized and high-end demand has also been given to domestic clothing.

New direction.

Li Na, founder and creative director of custom custom dress, said that with the continuous improvement of consumer tastes, the development of the designer market will show an optimistic outlook.

Mainland designer brand has begun to rise in recent years. The cultural influence of Chinese economy on global influence is also a reason. More and more Chinese Style is being recognized by domestic and foreign markets. The global market of Chinese brands will have an excellent development opportunity.

Multi customer positioning competition

Designer brand is flourishing, and now it has gradually developed from the past artistic, low output and high price to multi customer positioning, multi price range and facing.

Market structure.

For example, the brand name of Beijing designer Liu Qingyang, the brand name of the Xidan designer, is the brand name of the designer of the Beijing brand. The price of the brand is 900-5000 yuan, which has entered the name of the same brand of Liu Qingyang in the Department of Lafayette department store in Hong Kong. It has entered the Hong Kong network, the designer brand addiction at the price of about 200-500 yuan, and the high-end dress designer brand such as the cocoon trail, the price is over 5000 yuan, and the designer brand can be described as multi category and full coverage in the market.

Su Baoyan, vice president of the China Fashion Designers Association, said that the market space of designer brand is very wide. In fact, online brand cracking and silk, Korean clothes house, and Yin man can also be included in the designer's brand. Their market positioning is in the mass consumer market. It can be said that clothing is a daily consumption area that needs vigorous demand, and its consumer level is also very rich.

Chinese clothing brands are also getting better and better.

Gradually accepted by people, I believe that in the near future, Chinese clothing brands will also want to be like the world brand.