After The Depression, What New Chapter Will The Clothing Industry Write?

Under the new development situation, the garment industry has been far different from the past development. How can we make the garment industry more successful under the influence of the new environment?

New generation

In order to meet this demand, clothing enterprises will pay more attention to the environment and service quality of shops, including the decoration of shops, the display of goods, the image, temperament and attitude of service personnel.

In recent years, the flagship store mode has given more interactive platforms due to breaking through the single function of "sales" of clothing stores, and has gradually become a strong brand enterprise in China.

Different from the development of garment industry in 90s and the past ten years, the new leap of the garment industry will have more boosters.

Traditional clothing industry

Casual wear, professional outdoor clothing and other categories of enterprises, as well as a clear positioning network direct selling clothing enterprises, has been favored by IDGVC, Sequoia Capital and many other international venture capital companies.

In the development of the garment industry, the clothing brand with professional experience will expand and complete the listing with the help of capital, and even open the process of internationalization.

In recent years, more and more domestic fashion designers are famous in Europe and America.

The market, the major luxury brands have also entered China's first tier cities, not only that, ZARA, H&M, GAP and other fast fashion brands have entered China, the trend of information pmission in the East and West, making western design resources more for China's use, popular fusion of East and West Yuan Yuan has become a typical feature of China's apparel industry.

Research and development of fast rhythm Group Co., Ltd.

In line with international standards, the team participates in the international fashion shoe and clothing exhibition every year, establishes information systems, and develops research in line with international trends.

Shoes and clothing products.

Four, channel integration. Leisure clothing enterprises are trying to integrate e-commerce channels, and constantly reclaim huge sums of money to strengthen the integration and optimization of traditional channels.

With the rise of e-commerce, enterprises will face the situation of two line operations under the line and line. Strengthening the optimization and integration of traditional channels is still the heavy burden of the future development strategy of garment enterprises: on the one hand, it can effectively enhance the efficiency of enterprises, consolidate and expand the sales volume of enterprises; on the other hand, it can prevent enterprises from falling into the emerging market when they enter the e-commerce market, and the traditional channels are in a predicament of decline.

Five, the sinking of the channel. With the increasing saturation of the first tier city market, the consumption level of the urban and rural residents in clothing will increase significantly. The development speed of the two or three line cities in the future may be substantially faster than that of the first tier cities. The layout of the two or three tier cities in advance and the market share of the small and medium-sized cities as soon as possible has become an important link for the clothing enterprises to seize the future development opportunities. In 2012, the competition for the two or three tier city market will further intensify.

Market competition has entered a brand-new era. Enterprises have won competitive advantage in the past by cost, quality, technology and channels, but now these are no longer the only advantages.

The real winners will be those who can look forward to the future of the industry and grasp the future trend of development.

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